Senior Internal Communications Strategist

CROSSMARK; Bentonville (AR); On-site; USD 68,000 - 85,000; Full time

Job summary

Crossmark Inc. is seeking a Senior Communications Specialist to strengthen internal communications and support HR initiatives across multiple locations.

You will collaborate with the Internal Communications team and company leaders to develop clear, engaging associate communications that reinforce the employment brand. The role focuses on content creation for marketing, sales, recruiting, and external materials, managing a centralized library of resources, and ensuring consistency with brand

Qualifications

• Bachelor’s degree or equivalent in journalism, communications, public relations, or integrated communications preferred.
• Five years of experience in a related field.
• Experience developing marketing, sales, or communications materials for internal and external audiences.
• Experience coordinating multiple content projects simultaneously while meeting deadlines.

Responsibilities

• Develop and execute strategic communication plans and content for internal and external projects.
• Support the change management process by communicating to build awareness and foster understanding and result in associates taking the desired action for key initiatives.
• Ensure compliance with established brand, messaging, and style guidelines across all communications and marketing materials.
• Own and maintain the company website, including updating content, coordinating enhancements, and ensuring information remains current and aligned with business priorities.
• Create, manage, and optimize landing pages to support marketing, sales, recruiting, and business initiatives.
• Lead content development, publishing, and coordination of the company blog, working with internal subject matter experts and business leaders to generate relevant content.
• Own the development, organization, and ongoing management of company presentations, case studies, sales materials, and other brand-approved content, maintaining a centralized library of current resources for internal and external use.
• Create, edit, and update sales enablement materials, including sales sheets, one-pagers, capabilities presentations, case studies, and other business development resources.
• Partner with business development leaders to create customized presentations and materials for new business opportunities.
• Identify opportunities to improve communication processes, content effectiveness, and brand consistency across channels.

Skills

Strong writing

Project management

Detail-oriented

Organizational skills

Team collaboration

CMS familiarity

SharePoint

Microsoft Office

Education

Bachelor of Arts

Bachelor of Science

Tools

SharePoint

Microsoft Office

Job description

Crossmark Inc. is seeking a Senior Communications Specialist to strengthen internal communications and support HR initiatives across multiple locations.

You will collaborate with the Internal Communications team and company leaders to develop clear, engaging associate communications that reinforce the employment brand. The role focuses on content creation for marketing, sales, recruiting, and external materials, managing a centralized library of resources, and ensuring consistency with brand