Senior Integrated GTM Strategy Lead

Amazon Web Services (AWS)

Atlanta (GA)

On-site

USD 148,000 - 200,000

Full time

2 days ago

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Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

AWS NAMER Go-to-Market Integrated GTM Lead is a strategic role focused on shaping campaigns, aligning cross-functional teams, and accelerating revenue growth across NAMER sales divisions. You define the strategic GTM priorities in ambiguous environments, translate them into campaign strategies, and build the playbooks that empower field teams to win.

This role emphasizes collaboration with sales, partners, marketing, and demand generation to drive pipeline and results.

Qualifications

5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.

Responsibilities

Own the go-to-market campaign portfolio and aligned agents for your assigned sales division(s).
Influence senior cross-functional stakeholders around inputs, themes, and customer signals to shape unified go-to-market priorities.
Synthesize pipeline health, goals attainment trends, competitive dynamics, and customer demand signals into a strategic GTM point of view.
Identify structural white space where the business is under-penetrated and influence leadership to invest in campaign strategies.
Build end-to-end GTM sales playbooks for each campaign including decks, sequences, battlecards, and ROI narratives.
Develop propensity-to-buy account lists leveraging AI-driven analytics and market signals.
Create field-ready GTM materials to enable account teams to execute campaign motions.
Design campaign playbooks that prescribe the go-to-market approach and partner activation strategy.