Senior Influencer Marketing & Creator Strategy Lead

OpenKrill; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Wpromote is seeking an Associate Director, Influencer & Creator Marketing to lead a portfolio of enterprise influencer programs, delivering strategic and operational oversight across planning, execution, measurement, and client storytelling.

In this role, you will mentor team members, manage senior client relationships, and collaborate with cross-functional teams to drive full-funnel outcomes, from creator discovery to paid amplification and analytics.

Qualifications

• 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment.
• At least 1 year of people-management experience.
• Deep experience developing and executing influencer and creator strategies.
• Experience leading enterprise-level programs across multiple brands/regions.
• Strong command of end-to-end campaign operations and creator management.
• Experience with influencer platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr.
• Strong knowledge of major platforms (TikTok, Instagram, YouTube, etc.).
• Experience with paid social and creator media integration.
• Excellent client-service, presentation, and executive communication skills.
• Strong project-management and organizational skills.
• Experience contributing to account growth and new-business pitches.
• Working knowledge of Google Workspace, Excel/Sheets, Google Slides, Asana.

Responsibilities

• Provide strategic oversight and quality control across a portfolio of influencer and creator accounts.
• Coach and guide team members through complex client and executional challenges.
• Directly manage a book of enterprise-level clients and build trusted client relationships.
• Develop full-funnel influencer and creator strategies aligned to client objectives.
• Guide creator discovery, outreach, negotiation, contracting, and content approvals.
• Oversee onboarding of new accounts and major campaign workstreams.
• Interface with clients on escalated needs and present recommendations.
• Use data to identify insights, forecast opportunities, and tell executive-ready stories.
• Collaborate with cross-functional teams to integrate influencer marketing into broader plans.
• Lead trainings, knowledge management, and thought leadership initiatives.

Job description

Wpromote is seeking an Associate Director, Influencer & Creator Marketing to lead a portfolio of enterprise influencer programs, delivering strategic and operational oversight across planning, execution, measurement, and client storytelling.

In this role, you will mentor team members, manage senior client relationships, and collaborate with cross-functional teams to drive full-funnel outcomes, from creator discovery to paid amplification and analytics.