Senior VP, Creator Strategy & Influencer Growth

5WPR; New York (NY); Hybrid; USD 250,000 - 400,000; Full time

Benefits offered by this job

Hybrid work model

Continuous learning and development

Exclusive access to events and talent/

Broadway and sports season tickets

Job summary

5WPR is seeking a Senior Vice President, Influencer & Creator Strategy to lead and scale the influencer practice for global brands. You will guide strategic direction, drive new business, and build high-performing teams that deliver measurable business impact across awareness, engagement, and sales.

You will serve as a senior adviser to C-suite clients, shaping the future of our influencer capabilities and helping the agency win multi-million-dollar portfolios with innovative creator-led

Qualifications

• 12+ years of experience in influencer marketing, creator strategy and integrated communications.
• Agency experience with large, multi-client portfolios and revenue responsibility.
• Proven strategic lead to C-suite clients and executive-level stakeholder management.

Responsibilities

• Define and drive the strategic vision, growth roadmap, and performance of the influencer and creator practice.
• Establish and evolve frameworks, playbooks, measurement standards, and best practices across accounts.
• Lead executive client counsel to Fortune 500 and high-growth brands with measurable outcomes.
• Own revenue growth targets for the practice and lead new business pitches; shape strategic narratives for client wins.
• Oversee staffing, profitability, forecasting, and governance to ensure client excellence and growth.
• Represent the agency externally through industry panels, awards juries, press commentary, and conference speaking.

Skills

12+ years influencer marketing

Agency leadership

Executive client counsel

Cross-functional collaboration

Budget ownership

Creator economy expertise

Tools

CreatorIQ

Traackr

Tagger

Job description

5WPR is seeking a Senior Vice President, Influencer & Creator Strategy to lead and scale the influencer practice for global brands. You will guide strategic direction, drive new business, and build high-performing teams that deliver measurable business impact across awareness, engagement, and sales.

You will serve as a senior adviser to C-suite clients, shaping the future of our influencer capabilities and helping the agency win multi-million-dollar portfolios with innovative creator-led