Senior In-House Media & Communications Manager

Cox Automotive

New York (NY)

Remote

USD 92,000 - 154,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Performance bonuses

Comprehensive health benefits

401(k) with company match

Professional development

Parental leave

Pet insurance

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Manager to lead in-house media buying across endemic trade media and programmatic channels. The role is remote with geography-based preferences and hybrid options when close to office locations.

You will partner with Product, Brand Marketing, Analytics, and Finance to shape campaigns and measure impact. You will negotiate directly with publishers, manage budgets, and drive a defensible annual plan, balancing awareness and

Qualifications

Bachelor's degree in related discipline and 6 years' experience in a related field.
Experience buying media directly from publishers, including rate negotiation and post-buy reconciliation.
Hands-on experience managing programmatic and paid social campaigns across DSPs.
Experience supporting multiple brands within a large enterprise.
Analytical mindset; interprets performance data and makes data-based recommendations.
Negotiation and vendor management; ensures deliverables.
Business process management; builds repeatable processes.
Strong communication and cross-functional collaboration.
Proficiency with DSPs and ad tech platforms.
Familiarity with CDP and analytics tools.
Advanced Excel and PowerPoint skills.

Responsibilities

Develops and evolves the annual endemic media plan, defining publisher mix, placement types, flighting, and budget allocation.
Negotiate rates, added value, and contract terms directly with trade publishers, evaluating rate cards against audience quality and benchmarks.
Manage the full buy cycle from RFP and proposal evaluation through insertion order execution and post-campaign reconciliation.
Assess publisher audience composition, circulation and traffic claims, and third‑party verification data.
Establishes scalable frameworks for publisher evaluation and renewal decisions.
Maintains the publisher relationship portfolio, conducting regular performance reviews and surfacing new inventory.
Plans and executes sponsorship packages including newsletters, webinars, reports, and events.
Manages programmatic and paid social campaigns across DSPs and self-serve platforms.
Coordinates ad trafficking, tag implementation, and verification with MarTech.
Develops SOPs and buying playbooks for the in-house function.
Provides performance reporting and optimization recommendations to leadership.