Remote Digital Marketing & Communications Manager

Cox Automotive; Atlanta (GA); Remoto; USD 92.000 - 154.000; Tempo pieno

Vantaggi offerti da questo lavoro

Bonus plans

Comprehensive healthcare

401(k)

Professional development

Parental leave

Wellness stipend

Descrizione del lavoro

Cox Automotive seeks a Digital Marketing/Communications Manager to own paid media buying across endemic trade publications, industry sponsorships, and programmatic platforms. This senior role develops the in-house buying model, from negotiation to reconciliation, and partners with Product, Brand Marketing, Marketing Analytics, MarTech, Supply Chain, and Finance.

You will manage an annual publisher plan, optimize spend for cost efficiency, and deliver reporting that ties media investments to

Competenze

• Bachelor's degree in related discipline and 6 years of experience in a related field.
• Proven experience buying media directly from publishers, including negotiation, insertion orders, and post-buy reconciliation.
• Hands-on experience managing programmatic and paid social campaigns across DSPs and self-serve platforms.

Mansioni

• Develops and evolves the annual endemic media plan with publisher mix and budget allocation.
• Negotiate rates, value adds, and terms directly with trade publishers and evaluate against benchmarks.
• Manage full buy cycle from RFP to post-campaign reconciliation and optimization.
• Coordinate with Product, Brand Marketing, Analytics, and Finance on program objectives and spend.
• Establish scalable publishing evaluation frameworks and renewal decision processes.

Conoscenze

Media buying

Negotiation

Programmatic buying

Data analysis

Stakeholder communication

Cross-functional collaboration

Budget management

Campaign optimization

Publisher relationships

Formazione

Bachelor's degree in related discipline

Strumenti

DV360

Campaign Manager 360

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Descrizione del lavoro

Cox Automotive seeks a Digital Marketing/Communications Manager to own paid media buying across endemic trade publications, industry sponsorships, and programmatic platforms. This senior role develops the in-house buying model, from negotiation to reconciliation, and partners with Product, Brand Marketing, Marketing Analytics, MarTech, Supply Chain, and Finance.

You will manage an annual publisher plan, optimize spend for cost efficiency, and deliver reporting that ties media investments to