Paid Media & Communications Manager (Remote)

Cox Automotive; Tallahassee (FL); Remote; USD 92,000 - 154,000; Full time

Benefits offered by this job

Generous 401(k) matching

Comprehensive healthcare

Flexible time off

Professional development

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Manager to own paid media buying across endemic trade publications and programmatic platforms. You will develop an annual media plan, negotiate terms, manage full buy cycles, and partner with Analytics, MarTech, and Finance to optimize spend and drive pipeline outcomes.

The role is remote within the United States with hybrid options if near office locations; working with Product, Brand Marketing, and Ops to align objectives and

Qualifications

• Bachelor's degree in related discipline with 6 years of experience.
• Demonstrated experience buying media directly from publishers, including rate and contract negotiation, insertion order management, and post-buy reconciliation.
• Hands-on experience managing programmatic and paid social campaigns across DSPs and self-serve buying platforms.
• Experience supporting multiple brands within a large, matrixed enterprise organization.
• Analytical thinking; interprets performance data and makes data-based recommendations on media investment.
• Negotiation and vendor management; ensures publishers and agencies meet deliverables.

Responsibilities

• Develops and evolves the annual endemic media plan, defining publisher mix, placement types, flighting, and budget allocation.
• Negotiate rates, added value, and contract terms directly with trade publishers, evaluating rate cards against audience quality and benchmarks.
• Manages the full buy cycle from RFP through insertion order execution, trafficking, monitoring, and post-campaign reconciliation.
• Coordinates with Analytics on measurement and attribution to connect media investment to pipeline.
• Documents SOPs and buying playbooks for the in-house media function and mentors teammates.

Skills

Media buying

Programmatic buying

Paid social

Vendor negotiations

Data-driven optimization

Education

Bachelor's degree in related discipline

Tools

DV360

Microsoft Monetize

Meta

LinkedIn

YouTube

Google Ads / Search Ads 360

Job description

Cox Automotive is seeking a Digital Marketing / Communications Manager to own paid media buying across endemic trade publications and programmatic platforms. You will develop an annual media plan, negotiate terms, manage full buy cycles, and partner with Analytics, MarTech, and Finance to optimize spend and drive pipeline outcomes.

The role is remote within the United States with hybrid options if near office locations; working with Product, Brand Marketing, and Ops to align objectives and