Remote Paid Media & Communications Manager

Cox Automotive; Belleville (MI); Remote; USD 92,000 - 154,000; Full time

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Manager to own paid media across endemic trade publications, sponsorships, and programmatic platforms. The role focuses on planning, negotiating, executing, and optimizing publisher-direct placements and a secondary programmatic book, as media buying moves in-house.

The Manager collaborates with Product, Brand Marketing, Analytics, MarTech, Finance, and Supply Chain to deliver a defensible annual publisher plan, cost-efficient spend,

Qualifications

• Bachelor's degree in related discipline and 6 years' experience in a related field.

Responsibilities

• Develops and executes endemic media plans across publisher-direct and programmatic channels.
• Negotiates rates and terms with trade publishers and manages end-to-end buy cycles.
• Coordinates with Product, Brand Marketing, Analytics and Finance to align objectives and spend.
• Manages paid media budget and ensures reconciliation with vendors and PO processes.
• Provides performance insights and optimization recommendations to leadership.

Skills

Media buying

Negotiation

Programmatic

Paid social

Budget management

Analytics

Education

Bachelor's degree in related discipline

Tools

DV360

Campaign Manager 360

Meta Ads

Google Ads

LinkedIn Ads

Job description

Cox Automotive is seeking a Digital Marketing / Communications Manager to own paid media across endemic trade publications, sponsorships, and programmatic platforms. The role focuses on planning, negotiating, executing, and optimizing publisher-direct placements and a secondary programmatic book, as media buying moves in-house.

The Manager collaborates with Product, Brand Marketing, Analytics, MarTech, Finance, and Supply Chain to deliver a defensible annual publisher plan, cost-efficient spend,