Senior Identity Analytics Lead — Flexible Time Off & Impact

Epsilon; Chicago (IL); On-site; USD 128,000 - 238,000; Full time

Benefits offered by this job

flexible time off

paid holidays

parental leave

health coverage

401(k)

tuition assistance

commuter benefits

professional development

Job summary

Epsilon in Chicago, IL seeks a Principal Analyst in Identity Analytics, a senior IC role linking CORE Identity to business value through analysis, forecasting, and strategic guidance.

You will partner with Decision Sciences, Product, Engineering, and Data Partnerships to own high-impact analyses, define KPIs, and translate findings into actionable recommendations for product and business strategy.

Qualifications

• Master’s degree preferred in related fields.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Strong data-driven decision-making skills.
• Experience with big data technologies (SQL, Spark, Databricks, Hive).
• Familiarity with Python, R, ML, or AI workflows.
• Understanding of MarTech and AdTech ecosystems.

Responsibilities

• leading evaluation of identity data sources and partnerships
• forecasting impacts of privacy and market changes
• defining KPIs
• translating analytical findings into recommendations
• leading cross-functional initiatives
• owning high-impact analyses
• establishing analytical standards
• serving as a subject matter expert on identity

Skills

Identity analytics

Cross-functional collaboration

Strategic forecasting

Data-driven decision making

Education

Master’s degree preferred

Tools

SQL

Spark

Databricks

Hive

Python

R

ML/AI workflows

Job description

Epsilon in Chicago, IL seeks a Principal Analyst in Identity Analytics, a senior IC role linking CORE Identity to business value through analysis, forecasting, and strategic guidance.

You will partner with Decision Sciences, Product, Engineering, and Data Partnerships to own high-impact analyses, define KPIs, and translate findings into actionable recommendations for product and business strategy.