Senior Identity Analytics Strategist

Publicis Groupe; Chicago, Westminster (IL, CO); On-site; USD 128,000 - 238,000; Full time

Benefits offered by this job

Flexible time off

Parental leave

Health coverage

401(k)

Job summary

Epsilon, a Publicis Groupe company, seeks a Principal Analyst in Identity Analytics in Chicago to connect CORE Identity with business value. You will lead analytical projects, forecast outcomes, and partner with Decision Sciences, Product, Engineering, and Data Partnerships to guide strategic decisions.

Responsibilities include leading cross‑functional initiatives, defining KPIs, and translating findings into actionable recommendations for executives.

Qualifications

• Master’s degree preferred in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Ability to influence product strategy and business decisions with data.
• Experience leading complex, cross-functional initiatives and delivering business impact.
• Ability to manage multiple analytical projects independently.

Responsibilities

• Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.
• Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.
• Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.
• Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.
• Lead cross-functional analytical initiatives, proof‑concepts, and measurement improvements.
• Own high‑impact analyses from business question through recommendation and implementation.
• Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.
• Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.

Skills

Influence product strategy with data

Cross-functional leadership

Analytical storytelling

Data-driven decision making

Education

Master’s degree or higher in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field

Tools

SQL

Spark

Databricks

Hive

Python

Job description

Epsilon, a Publicis Groupe company, seeks a Principal Analyst in Identity Analytics in Chicago to connect CORE Identity with business value. You will lead analytical projects, forecast outcomes, and partner with Decision Sciences, Product, Engineering, and Data Partnerships to guide strategic decisions.

Responsibilities include leading cross‑functional initiatives, defining KPIs, and translating findings into actionable recommendations for executives.