Principal Analyst, Identity Analytics

Epsilon; Chicago (IL); On-site; USD 128,000 - 238,000; Full time

Benefits offered by this job

flexible time off

paid holidays

parental leave

health coverage

401(k)

tuition assistance

commuter benefits

professional development

Job summary

Epsilon in Chicago, IL seeks a Principal Analyst in Identity Analytics, a senior IC role linking CORE Identity to business value through analysis, forecasting, and strategic guidance.

You will partner with Decision Sciences, Product, Engineering, and Data Partnerships to own high-impact analyses, define KPIs, and translate findings into actionable recommendations for product and business strategy.

Qualifications

• Master’s degree preferred in related fields.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Strong data-driven decision-making skills.
• Experience with big data technologies (SQL, Spark, Databricks, Hive).
• Familiarity with Python, R, ML, or AI workflows.
• Understanding of MarTech and AdTech ecosystems.

Responsibilities

• leading evaluation of identity data sources and partnerships
• forecasting impacts of privacy and market changes
• defining KPIs
• translating analytical findings into recommendations
• leading cross-functional initiatives
• owning high-impact analyses
• establishing analytical standards
• serving as a subject matter expert on identity

Skills

Identity analytics

Cross-functional collaboration

Strategic forecasting

Data-driven decision making

Education

Master’s degree preferred

Tools

SQL

Spark

Databricks

Hive

Python

R

ML/AI workflows

Job description

Epsilon is seeking a Principal Analyst in Identity Analytics, a senior individual contributor role responsible for analytical projects connecting CORE Identity to business value. The role involves partnering with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions.

Responsibilities

• leading evaluation of identity data sources and partnerships
• forecasting impacts of privacy and market changes
• defining KPIs
• translating analytical findings into recommendations
• leading cross-functional initiatives
• owning high-impact analyses
• establishing analytical standards
• serving as a subject matter expert on identity

Requirements

• a Master’s degree preferred in related fields
• 10+ years of experience in marketing, business, identity, or data analytics
• strong data-driven decision-making skills
• experience with big data technologies (SQL, Spark, Databricks, Hive)
• familiarity with Python, R, ML, or AI workflows
• understanding of MarTech and AdTech ecosystems

Benefits

• flexible time off
• paid holidays
• parental leave
• health coverage
• 401(k)
• tuition assistance
• commuter benefits
• professional development

Locations are Chicago, Illinois and Westminster, Colorado, United States.

Salary range is USD $127,900 to $237,500 annually.