Senior Identity Analytics Strategist

Epsilon; Westminster (CO); Presencial; USD 128.000 - 238.000; Jornada completa

Descripción de la vacante

Epsilon seeks a Principal Analyst in Identity Analytics to serve as a senior, individual contributor connecting CORE Identity to business value. You will partner with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions.

You will lead cross-functional initiatives, set KPIs, translate findings into actionable recommendations, and own analyses from questions to implementation, establishing standards across

Formación

• Master’s degree in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Demonstrated ability to influence product strategy and business decisions with data.
• Experience leading complex, cross-functional initiatives and delivering business impact.
• Ability to manage multiple analytical projects simultaneously and independently.
• Curiosity, initiative, and willingness to learn new technologies and analytical approaches.
• Understanding of MarTech, AdTech, and identity ecosystems preferred.

Responsabilidades

• Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.
• Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.
• Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.
• Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.
• Lead cross-functional analytical initiatives, proof-of-concepts, and measurement improvements.
• Own high-impact analyses from business question through recommendation and implementation.
• Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.
• Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.

Conocimientos

Analytical thinking

Cross-functional collaboration

Influence without authority

Independent project management

Curiosity

Educación

Master's degree in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field

Herramientas

SQL

Big data

Spark

Databricks

Hive

Python

R

ML

Descripción del empleo

Epsilon seeks a Principal Analyst in Identity Analytics to serve as a senior, individual contributor connecting CORE Identity to business value. You will partner with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions.

You will lead cross-functional initiatives, set KPIs, translate findings into actionable recommendations, and own analyses from questions to implementation, establishing standards across