Strategic Analytics Leader for Global Brands

Publicis Groupe; Chicago (IL); On-site; USD 128,000 - 238,000; Full time

Job summary

Epsilon in Chicago seeks a Principal, Strategic Account Analytics to lead analytics for top clients, transforming data into strategic business insights that drive growth.

You will develop measurement strategies, influence investments, mentor analysts, and partner with Sales and clients to shape campaign decisions and report outcomes. This senior role requires deep data fluency and a proven ability to tell compelling stories to executives.

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field.
• 10+ years of analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or related data‑driven environment.
• Proven success leading client‑facing analytics, strategy, consulting, or measurement engagements.
• Strong experience with large, complex datasets and advanced analytical work.
• Ability to connect analytics to broader business and marketing objectives.
• Exceptional storytelling skills for executive partners.
• Experience influencing internal and external partners across levels.
• Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies.
• Ability to thrive in a fast‑paced environment while managing multiple priorities and collaborators.

Responsibilities

• Serve as the strategic analytics advisor for a portfolio of enterprise and high-growth client accounts.
• Develop analytics roadmaps, measurement strategies, and data‑driven recommendations that support client business objectives and revenue growth.
• Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions.
• Translate complex analytical findings into clear, actionable recommendations for executive audiences.
• Guide advanced analyses leveraging audience, campaign, attribution, sales, and client‑level data.
• Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation.
• Find opportunities to strengthen client performance through deeper insights, innovative measurement approaches, and data‑driven storytelling.
• Leverage AI‑enabled tools and scalable analytical frameworks to increase efficiency and elevate the impact of client deliverables.
• Mentor and coach analysts and analytics leaders, helping to build strong analytical capabilities across the organization.

Skills

Strategic analytics leadership

Client-facing analytics

Executive storytelling

Big data analysis

Cross-functional collaboration

Education

Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field

Job description

Epsilon in Chicago seeks a Principal, Strategic Account Analytics to lead analytics for top clients, transforming data into strategic business insights that drive growth.

You will develop measurement strategies, influence investments, mentor analysts, and partner with Sales and clients to shape campaign decisions and report outcomes. This senior role requires deep data fluency and a proven ability to tell compelling stories to executives.