Senior GTM Strategist & Field Advocate

Jobtome; Bayonne (NJ); On-site; USD 228,000 - 339,000; Full time

Job summary

NetApp is seeking a Principal GTM Lead, Portfolio Strategy to bridge Product Management, Product Marketing, Competitive Intelligence, and our global field organization. You will translate complex storage architectures into actionable, differentiated field plays and enablement programs, aligning on roadmap and launch readiness.

With 15+ years in senior technical GTM roles, you will shape messaging, train teams worldwide, and drive cross-functional collaboration to win in emerging workloads and

Qualifications

• Typically requires extensive senior technical GTM experience and deep industry knowledge.
• Proven ability to develop field-facing sales plays and competitive collateral.
• Strong storytelling, presentation, and cross-functional influence skills.

Responsibilities

• How-to-Sell: Author sales plays and talk tracks for existing accounts, with focus on upgrades and consumption models.
• Net-New: Craft displacement plays to win in competitive accounts.
• Workloads & Market Expansion: Position for GenAI, virtualization, cyber vaulting, and hybrid multicloud data management.
• Sales Motion Alignment: Define qualification criteria, discovery questions, and sizing guidance to accelerate deals.
• Competitive Differentiation: Embed 'Why We Win' messaging into launches and roadmaps.
• NDA Roadmap Training: Lead enablement sessions for global SEs and partner leaders.
• Technical Launch Review: Review assets for technical accuracy and relevance.
• Cross-Functional Influence: Align with BU GMs, Product Management, PMM, and regional leadership.

Job description

NetApp is seeking a Principal GTM Lead, Portfolio Strategy to bridge Product Management, Product Marketing, Competitive Intelligence, and our global field organization. You will translate complex storage architectures into actionable, differentiated field plays and enablement programs, aligning on roadmap and launch readiness.

With 15+ years in senior technical GTM roles, you will shape messaging, train teams worldwide, and drive cross-functional collaboration to win in emerging workloads and