Senior GTM Lead for AI-Powered Advertising

Tech Sales Jobs; New York (NY); On-site; USD 163,000 - 220,000; Full time

Job summary

Amazon Advertising is seeking a GTM Specialist for Agentic Commerce & AI-Powered Advertising in New York. You will develop content and playbooks, translate AI and conversational shopping into actionable GTM execution, and enable the LCS sales team with clear messaging and tools.

You’ll lead cross-functional collaboration, adopt new AI tools, and drive adoption of ad formats across Prime Video, Alexa-for-Shopping, and related products, delivering measurable advertiser outcomes.

Qualifications

• 5+ years in developing, negotiating and executing business agreements.
• 5+ years in Go-To-Market, Business Development, Sales, or Consulting.
• 5+ years working with Data & AI technologies such as AI/ML, GenAI, Analytics, Database or Storage.
• 5+ years in program management, workforce strategy development, or metrics-driven decision making.
• Knowledge of publisher ad tech stacks and/or advertising technology.
• Experience leading cross-functional, multi-year initiatives that span business and technology.
• Experience interpreting data to make business recommendations.
• Experience designing, implementing, and scaling workforce development programs with analytics.

Responsibilities

• Develop agentic commerce sales content across formats (decks, one-pagers, playbooks, FAQs, insights).
• Execute GTM strategies for agentic/conversational ads across LCS, including Alexa for Shopping/tied products, AI tools and campaigns.
• Build tentpole event playbooks (Prime Day, Holiday, Back to School, Black Friday/Cyber Monday) with conversational insights.
• Summarize advertiser feedback and needs for roadmap and product teams.
• Collaborate with Product Marketing on narratives connecting Alexa for Shopping and ad formats to advertiser value.
• Track adoption and revenue trends; identify opportunities and risks for enablement.
• Coordinate with Stores, Alexa+ and ads product teams to unify advertiser outcomes.
• Leverage AI tools to accelerate content creation and scale GTM delivery.
• Contribute to cross-functional initiatives to ensure GTM connects to advertiser experience.

Skills

Go-To-Market

Data & AI

Program management

Cross-functional

Data interpretation

Leadership influence

Advertising tech

Education

Bachelor's degree

Job description

Amazon Advertising is seeking a GTM Specialist for Agentic Commerce & AI-Powered Advertising in New York. You will develop content and playbooks, translate AI and conversational shopping into actionable GTM execution, and enable the LCS sales team with clear messaging and tools.

You’ll lead cross-functional collaboration, adopt new AI tools, and drive adoption of ad formats across Prime Video, Alexa-for-Shopping, and related products, delivering measurable advertiser outcomes.