Senior GTM Analytics Architect (AI-Driven Insights)

Socket.dev; Houston (TX); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Stock options

401(k) match

Healthcare coverage

Paid time off

AI tools access

Parental leave

Life insurance

Disability coverage

Work-from-anywhere

Meeting-free weeks

Meals provided

Commuter benefits

Team offsites

Customer Days

In-office Tue/Wed

Job summary

Homebase is seeking a Senior Analyst to empower our Go-to-Market teams with data-driven decisions across Sales, Marketing, RevOps, and Customer Support. You’ll connect systems, run analyses, and build self-serve AI-powered tools to answer questions quickly.

You’ll help define the metrics that matter and ensure data integrity as new GTM motions launch. You’ll work with GTM leaders to evaluate ROI, translate analyses into executive-ready insights, and shape the next generation of analytics within

Qualifications

• 3–5 years of experience in analytics, with demonstrated ability to model and measure business impact
• Proven ability to build and maintain an AI-powered reporting and insights system, meaning you can define instrumentation, structure data, and keep a body of context for AI agents to reason over reliably
• Strong technical foundation with an AI-native mindset. You build agents, automate workflows, and use AI tools like Claude Code in both your work and personal life, and you keep a close eye on the latest AI productivity tools
• Advanced SQL skills, AI-assisted proficiency in Python and R, and experience with modern analytics and data stacks (Salesforce, dbt, Databricks/Snowflake, Looker, Tableau, or similar)
• Experience working cross-functionally with Sales, Marketing, RevOps, and Finance in a high-growth SaaS or subscription environment
• Exceptional communication and storytelling. Able to translate complex pipeline and revenue data into clear, executive-ready narratives that drive decisions.

Responsibilities

• Architect and maintain the data and reporting system that connects our entire GTM funnel (marketing, product, sales, and CX) into a single, trusted view of the business, covering everything from pipeline health to campaign performance to customer support metrics
• Define and maintain a clear, consistent metric framework, partnering with GTM leadership to evaluate ROI by motion and channel and identify which programs are driving results
• Build scalable self-serve tools (agentic BI tools, natural language interactions, agent skills, etc.) that empower teams, managers, and executives to track performance without relying on ad hoc requests
• Proactively surface risks and opportunities, spotting gaps, trends, and quality signals before they become surprises for leadership
• Translate complex analyses into clear, executive-ready insight that drives decisions on headcount, investment, and strategy
• Work closely with data engineering to ensure data integrity, tracking accuracy, and instrumentation completeness as new GTM motions launch

Skills

Analytical thinking

SQL

Python

R

Data visualization

Cross-functional collaboration

AI tools

Tools

Salesforce

dbt

Databricks

Snowflake

Looker

Tableau

Job description

Homebase is seeking a Senior Analyst to empower our Go-to-Market teams with data-driven decisions across Sales, Marketing, RevOps, and Customer Support. You’ll connect systems, run analyses, and build self-serve AI-powered tools to answer questions quickly.

You’ll help define the metrics that matter and ensure data integrity as new GTM motions launch. You’ll work with GTM leaders to evaluate ROI, translate analyses into executive-ready insights, and shape the next generation of analytics within