Senior Growth Marketing Manager (PLG & Onboarding)

Salesforce, Inc.; Washington; On-site; USD 150,000 - 210,000; Full time

Job summary

Salesforce, Inc. is seeking a Senior Growth Marketing Manager to drive self-serve onboarding, user conversion, monetization, and account expansion using PLG and lifecycle marketing.

You will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, collaborating with Product, Marketing, Sales, and Operations to maximize customer lifetime value and revenue growth.

Qualifications

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
• Proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies.
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem.
• Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.

Responsibilities

• Lifecycle Strategy & Campaign Development: Design, execute, and scale lifecycle marketing strategies targeting onboarding, conversion, and expansion funnels.
• In-Product Placements & PLG Initiatives: Define in-product experiences to guide activation and upgrades; support product launches.
• Experimentation & Optimization: Own experimentation roadmap (A/B tests) across customer journey to improve activation and adoption.
• Cross-Functional Leadership: Partner with Product, Design, Data/Analytics, and Sales to align on acquisition, adoption, and retention goals.

Skills

Growth marketing

Lifecycle marketing

PLG strategies

A/B testing

Tools

In-app messaging tools

Lifecycle marketing automation

Job description

Salesforce, Inc. is seeking a Senior Growth Marketing Manager to drive self-serve onboarding, user conversion, monetization, and account expansion using PLG and lifecycle marketing.

You will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, collaborating with Product, Marketing, Sales, and Operations to maximize customer lifetime value and revenue growth.