Senior Growth Marketing Leader, PLG & Lifecycle

Thomson Reuters Corp.; New York (NY); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Mental Health Days

401k with company match

Tuition Reimbursement

Paid holidays

Job summary

Thomson Reuters in the United States is seeking a growth marketing leader to own the PLG motion end-to-end, spanning content, campaigns, lifecycle, and activation measurement.

You will lead a small senior team, partner with data science, and drive self-service acquisition, conversion, and expansion through email, in-product signals, paid media, and digital channels. This role emphasizes an AI-human hybrid operating model with CAC/LTV focus.

Qualifications

• 10+ years in growth or product-led growth marketing with direct ownership of a self-service revenue or conversion number.
• 5+ years leading and scaling marketing teams, with a track record of developing senior talent.
• Familiarity with PLG instrumentation, activation events, PQL modeling, and funnel analytics.

Responsibilities

• Own the PLG motion end-to-end, including content, campaigns, and customer journeys for self-service growth.
• Lead a small senior team, partner with data science, and align with central paid media and performance marketing.
• Drive activation, funnel measurement, and CAC/LTV-driven lifecycle marketing using multi-channel channels.

Skills

Growth marketing

PLG experience

Content strategy

Lifecycle marketing

Email marketing

Team leadership

Job description

Thomson Reuters in the United States is seeking a growth marketing leader to own the PLG motion end-to-end, spanning content, campaigns, lifecycle, and activation measurement.

You will lead a small senior team, partner with data science, and drive self-service acquisition, conversion, and expansion through email, in-product signals, paid media, and digital channels. This role emphasizes an AI-human hybrid operating model with CAC/LTV focus.