Senior Growth Marketing Manager

Salt Digital Recruitment; New York (NY); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Salt Digital Recruitment is looking for a Senior Growth Marketing Manager based in New York to lead growth strategies and performance campaigns for high-growth apps. You'll combine data-driven strategies with creativity to drive impactful results across multiple channels.

The ideal candidate will have over 5 years of experience in performance marketing, especially within mobile app sectors, and strong fluency in app measurement. This role offers a chance to take full ownership of business goals and collaborate with cross-functional teams.

Formación

• 5+ years of experience in performance marketing, particularly for mobile apps.
• Strong understanding of app measurement, including SKAN and MMPs.
• Experience turning complex metrics like CAC and ROAS into actionable insights.

Responsabilidades

• Lead growth strategy and scale performance campaigns for high-growth apps.
• Set strategic direction across Google, Paid Social, CTV, and programmatic.
• Own client relationships and guide partners through growth decisions.
• Experiment with new channels and innovative approaches.

Conocimientos

Performance marketing

Cross-channel growth

App measurement and attribution

Data-driven decision making

Descripción del empleo

Our client is seeking a Senior Growth Marketing Manager to lead growth strategy and scale performance campaigns for high-growth apps and digital subscription businesses across diverse markets. In this role, you'll combine data-driven strategy with creative thinking to drive measurable impact. You'll experiment with new channels, test innovative approaches, and translate insights into meaningful, scalable results.

What You'll Be Doing:

• Taking full ownership of business goals and long-term road-maps, proactively following up on targets and adjusting strategy.
• Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics).
• Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions.
• Spotting trends early and learning new tools fast to become the trusted partner clients rely on.

Requirements:

• You have 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies.
• Experience strong fluency in app measurement and attribution, including SKAN, MMPs, and testing methodologies.
• Having previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics.
• Experience turning CAC, ROAS, and complex metrics into stories clients can act on.

Salt is acting as an Employment Agency in relation to this vacancy.