Growth Marketing Lead

Kula Example; San Francisco (CA); In loco; USD 140.000 - 210.000; Tempo pieno

Descrizione del lavoro

Kula Example is seeking a seasoned Growth Marketing Lead to drive acquisition channels and accelerate pipeline and revenue. The role focuses on paid media, CRO, and analytics, requiring 5+ years in growth marketing and a track record of data-driven success.

You will design and execute growth experiments, own the paid acquisition strategy, and collaborate cross-functionally to optimize ROI and overall marketing performance.

Competenze

• 5+ years of growth or performance marketing experience.
• Expertise across paid media, conversion rate optimization, and analytics.
• Data-driven decision making with measurable impact.

Mansioni

• Design and run growth experiments across the customer journey to boost effectiveness.
• Own paid acquisition strategy, budget allocation, and campaign optimization for ROI.
• Analyze campaign performance and reduce CAC while maximizing LTV.
• Collaborate with product, sales, and creative teams to ensure aligned execution of growth plans.
• Stay current with industry trends and emerging technologies to improve growth initiatives.

Conoscenze

Growth marketing

Paid media management

CRO

Marketing analytics

Strumenti

Google Ads

Facebook Ads

Mixpanel

Amplitude

Google Analytics

Descrizione del lavoro

About:

We are seeking a seasoned Growth Marketing Lead to drive our acquisition channels, foster innovation through experimentation, and deliver tangible growth in pipeline and revenue. This individual will be responsible for strategizing, executing, and optimizing our growth initiatives, with a focus on paid media, conversion rate optimization, and marketing analytics.

Requirements: As a seasoned professional in growth or performance marketing, you will require a minimum of 5+ years of experience in driving growth and optimizing marketing campaigns. Your expertise should span several areas, including:

Paid media management, leveraging channels such as Google Ads, Facebook Ads, and other platforms to maximize ROI.

Conversion rate optimization, with a keen eye for detail to identify areas for improvement and implement data-driven strategies.

Marketing analytics, utilizing tools like Mixpanel, Amplitude, and Google Analytics to extract insights, measure campaign effectiveness, and make data-driven decisions.

Responsibilities: As a key member of our growth team, your responsibilities will include:

Designing and executing growth experiments across the entire customer journey, from awareness to retention, to continually improve our marketing effectiveness.

Developing and owning our paid acquisition strategy, including budget allocation and campaign optimization, to ensure maximum ROI and efficient use of resources.

Analyzing campaign performance and identifying areas for optimization, with a focus on reducing Customer Acquisition Cost (CAC) and maximizing Lifetime Value (LTV).

Collaborating with cross-functional teams, including product, sales, and creative, to ensure alignment and effective execution of growth strategies.

Staying up-to-date with industry trends, best practices, and emerging technologies to continually improve our growth marketing approach.