Performance Marketing Manager

Spiraldevapps; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Spiraldevapps seeks an Associate Marketing Manager - Performance Marketing to own paid user acquisition across our mobile apps portfolio. This execution-focused role works inside ad platforms to optimize campaigns, analyze performance, and drive data-driven growth decisions.

You’ll focus on Google Ads / Google App Campaigns and Apple Search Ads, partnering with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

Qualifications

• 3–6 years of hands-on performance marketing experience.
• Experience with Google Ads / Google App Campaigns and Apple Search Ads/ Meta/Tiktok.
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product-led businesses is a plus.

Responsibilities

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and funnels.
• Build clear performance reports and trackers to support faster decision-making.
• Collaborate with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

Skills

Performance marketing

Campaign management

Data analysis

Experimentation

Budgeting

Tools

Google Ads

Google App Campaigns

Apple Search Ads

Meta Ads

TikTok Ads

Job description

About the Role

We're looking for an Associate Marketing Manager- Performance Marketing to take hands‑on ownership of paid user acquisition across A1Apps portfolio of mobile apps. This is an execution-focused role for someone who enjoys working directly inside ad platforms, optimizing campaigns, analyzing performance, and making data‑driven growth decisions. The role has a strong focus on Google Ads / Google App Campaigns and Apple Search Ads.

What You’ll Do

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
• Build clear performance reports and trackers to support faster decision‑making.
• Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

What We’re Looking For

• 3–6 years of hands‑on performance marketing experience, ideally in mobile apps.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads/ Meta/Tiktok
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product‑led businesses is a plus.