Growth Marketing Lead for Mobile Apps & Cross-Channel Scale

Salt Digital Recruitment; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Salt Digital Recruitment is looking for a Senior Growth Marketing Manager based in New York to lead growth strategies and performance campaigns for high-growth apps. You'll combine data-driven strategies with creativity to drive impactful results across multiple channels.

The ideal candidate will have over 5 years of experience in performance marketing, especially within mobile app sectors, and strong fluency in app measurement. This role offers a chance to take full ownership of business goals and collaborate with cross-functional teams.

Qualifications

• 5+ years of experience in performance marketing, particularly for mobile apps.
• Strong understanding of app measurement, including SKAN and MMPs.
• Experience turning complex metrics like CAC and ROAS into actionable insights.

Responsibilities

• Lead growth strategy and scale performance campaigns for high-growth apps.
• Set strategic direction across Google, Paid Social, CTV, and programmatic.
• Own client relationships and guide partners through growth decisions.
• Experiment with new channels and innovative approaches.

Skills

Performance marketing

Cross-channel growth

App measurement and attribution

Data-driven decision making

Job description

Salt Digital Recruitment is looking for a Senior Growth Marketing Manager based in New York to lead growth strategies and performance campaigns for high-growth apps. You'll combine data-driven strategies with creativity to drive impactful results across multiple channels.

The ideal candidate will have over 5 years of experience in performance marketing, especially within mobile app sectors, and strong fluency in app measurement. This role offers a chance to take full ownership of business goals and collaborate with cross-functional teams.