Senior Growth Marketer — PLG & Paid Channels (Remote)

Userc Dehradun; United States; Remote; USD 200,000 - 250,000; Full time

Job summary

Abridge is seeking a Staff Growth Marketer to lead our product‑led growth engine, owning paid media and cross‑functional PLG strategy to drive clinician adoption and expansion. You’ll design experiments, measure activation and retention, and partner with Product, Data, and Sales to translate usage into enterprise pipeline.

This senior individual contributor role requires hands‑on paid campaigns across social, search, programmatic, and OOH, with a strong B2B mindset and comfort using AI to

Qualifications

• 10+ years of growth marketing experience, with at least 4 years owning product‑led growth at a high‑growth software company; AI company experience preferred
• Track record of moving activation, conversion, or retention metrics at scale, and the funnel math to show it
• Deep experimentation skills: Experiment across channels and tactics to drive user acquisition and translate results into scalable playbooks
• Hands‑on experience running paid programs across paid social, search, programmatic, and OOH, including owning the budget and reporting on its return
• Strong B2C instincts in a B2B setting: you know how to reach and activate end users, and how their adoption earns the economic buyer's attention
• Comfort building internal tools and workflows with AI, and a habit of using it to work faster and better
• Low ego, high standards: direct, collaborative, and focused on outcomes over credit

Responsibilities

• Define the PLG roadmap and connect it to every growth motion.
• Own the end‑user funnel and map the clinician journey from first touch to habitual use.
• Run a high‑velocity experimentation program with clear hypotheses, tests, and readouts.
• Own paid marketing and the paid budget across paid social, Google, programmatic, and OOH.
• Connect bottoms‑up adoption to enterprise pipeline with Sales and RevOps to define product‑qualified signals.
• Build the measurement foundation for PLG with activation/retention metrics and dashboards.
• Pioneer AI methods to speed up research, personalization, testing, and analysis.
• Advise on growth beyond PLG and set standards for experimentation and channel strategy.

Skills

Growth marketing

Product-led growth

Experimentation

Paid marketing

B2B/B2C mix

AI tools

Cross-functional collaboration

Tools

Paid social platforms

Programmatic buying

OOH advertising

Job description

Abridge is seeking a Staff Growth Marketer to lead our product‑led growth engine, owning paid media and cross‑functional PLG strategy to drive clinician adoption and expansion. You’ll design experiments, measure activation and retention, and partner with Product, Data, and Sales to translate usage into enterprise pipeline.

This senior individual contributor role requires hands‑on paid campaigns across social, search, programmatic, and OOH, with a strong B2B mindset and comfort using AI to