Senior Demand Gen Lead — AI-Driven Growth Playbook

Relativity; Newark (NJ); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a senior demand generation marketer to own strategy, tech stack, and outbound for Gavel products within the Relativity family. This high-autonomy role requires proven solo-marketing leadership, systems thinking, and accountability for pipeline and revenue outcomes.

You will own paid social/search, SEO, analytics, and the martech stack, collaborating with engineering and data teams. If you thrive building playbooks and advising executives on where to invest, this is your

Qualifications

• 7–10 years in demand generation or growth marketing at a B2B SaaS company.
• Experience as a solo or near-solo marketer with strategy ownership.
• Hands-on paid ownership with budget and bid decisions.
• Strong HubSpot proficiency across sequences, workflows, and reporting.
• Experience designing and executing SEO or content programs with measurable impact.
• Comfortable collaborating with engineering and data teams to build marketing infrastructure.
• AI fluency: use AI tools to automate and accelerate work.
• Strong written communication for briefs and strategic recommendations.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, assets, and retention communications.
• Maintain and evolve the marketing attribution model, connecting pre-signup data to revenue outcomes.
• Translate data from BigQuery, Looker, HubSpot, GA4, and spreadsheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations.

Skills

Solo marketer

Demand generation

Paid media

HubSpot

SEO content

Data-driven

AI fluency

Cross-functional

Copywriting

Marketing analytics

Tools

HubSpot

Looker

BigQuery

GA4

Google Sheets

Job description

Relativity is seeking a senior demand generation marketer to own strategy, tech stack, and outbound for Gavel products within the Relativity family. This high-autonomy role requires proven solo-marketing leadership, systems thinking, and accountability for pipeline and revenue outcomes.

You will own paid social/search, SEO, analytics, and the martech stack, collaborating with engineering and data teams. If you thrive building playbooks and advising executives on where to invest, this is your