Senior Demand Gen Lead — AI-Driven Growth Playbook

Relativity

Newark (NJ)

Hybrid

USD 128,000 - 192,000

Full time

14 days+

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Job summary

Relativity is seeking a senior demand generation marketer to own strategy, tech stack, and outbound for Gavel products within the Relativity family. This high-autonomy role requires proven solo-marketing leadership, systems thinking, and accountability for pipeline and revenue outcomes.

You will own paid social/search, SEO, analytics, and the martech stack, collaborating with engineering and data teams. If you thrive building playbooks and advising executives on where to invest, this is your

Qualifications

7–10 years in demand generation or growth marketing at a B2B SaaS company.
Experience as a solo or near-solo marketer with strategy ownership.
Hands-on paid ownership with budget and bid decisions.
Strong HubSpot proficiency across sequences, workflows, and reporting.
Experience designing and executing SEO or content programs with measurable impact.
Comfortable collaborating with engineering and data teams to build marketing infrastructure.
AI fluency: use AI tools to automate and accelerate work.
Strong written communication for briefs and strategic recommendations.

Responsibilities

Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
Advise leadership on funnel health, channel ROI, and investment prioritization.
Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation visibility program.
Run editorial operations for two founder Substacks and bi-weekly newsletters.
Oversee contractors for SEO/AEO execution and social content production.
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
Design and build onboarding, nurture, sales, and marketing email sequences across both products.
Partner with sales and customer success on pipeline content, outbound sequences, assets, and retention communications.
Maintain and evolve the marketing attribution model, connecting pre-signup data to revenue outcomes.
Translate data from BigQuery, Looker, HubSpot, GA4, and spreadsheets into clear recommendations for leadership.
Own the full martech stack and build AI workflows and automations.