Audience Growth Analyst — Subscriptions & Insights

Dow Jones; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Dow Jones is seeking an Audience Analyst, Subscriptions Audience, to drive data-driven insights and growth for The Wall Street Journal, Barron’s, and MarketWatch. You’ll collaborate with product, engineering, and newsroom teams to optimize audience reach, engagement, and retention across consumer brands.

The role emphasizes experimentation, AI-assisted analysis, and dashboard-focused reporting to support subscription growth and strategic decision-making.

Qualifications

• 1-2 years of professional experience in a subscription, marketing, or data-related role.
• Bachelor's degree or equivalent in a quantitative field.

Responsibilities

• Experimentation Strategy & Measurement: define data requirements, metrics, and monitor experiments.
• AI-Driven Analysis: use AI/automation to streamline test results and manage projects.
• Database Optimization: document query optimization, migrate from BigQuery to Snowflake.
• Funnel & Performance Reporting: analyze acquisition funnels and build dashboards in Tableau.
• Audience Segmentation & Retention: analyze behavioral data and design targeted growth campaigns.

Skills

SQL

Snowflake

Tableau

Excel

Google Sheets

Data analysis

Presentation

Education

Bachelor's degree in a quantitative field

Tools

SQL

Snowflake

Tableau

Job description

Dow Jones is seeking an Audience Analyst, Subscriptions Audience, to drive data-driven insights and growth for The Wall Street Journal, Barron’s, and MarketWatch. You’ll collaborate with product, engineering, and newsroom teams to optimize audience reach, engagement, and retention across consumer brands.

The role emphasizes experimentation, AI-assisted analysis, and dashboard-focused reporting to support subscription growth and strategic decision-making.