Senior Growth Marketing Lead — AI-Driven Paid & SEO

Mode Analytics; Chicago (IL); On-site; USD 165,000 - 210,000; Full time

Job summary

ThoughtSpot is seeking a Senior Manager of Digital Growth Marketing to own paid media, SEO/AEO, and conversion programs end to end. You’ll decide budget allocation, funnel performance, and how fast insights translate into pipeline.

This hands-on player-coach role manages our paid media agency and a small global team, driving AI-forward growth. You’ll lead cross-functional collaboration with product marketing, sales, web, and creative teams, align campaigns with GTM motions, and ensure accurate

Qualifications

• Experience generating pipeline through digital channels in B2B SaaS.
• Hands-on expertise across paid social, paid search, display, and video.
• Strong command of SEO/AEO and how it drives traffic and pipeline.
• Experience managing paid media agencies and auditing campaigns.
• Sharp analytics and using performance data to guide investment.
• Cross-functional collaboration with marketing, sales, web, and creative teams.

Responsibilities

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Coaching and support for the team members who oversee our organic search, aligning SEO/AEO to pipeline goals.
• Channel strategy across paid search, paid social, display, video, and emerging channels.
• Budget and investment decisions—where dollars go, what we scale, what we cut, and why.
• Cross-functional partnership with product marketing, integrated marketing, sales, web, design, and regional teams to align digital execution with GTM motions and product launches.
• Measurement and attribution—campaign tracking, reporting consistency, attribution inputs, and lead-quality visibility.
• Performance storytelling—turning data into clear recommendations on spend efficiency and pipeline contribution.

Skills

Paid media strategy

SEO/AEO

Display & video advertising

Agency management

Cross-functional collaboration

Analytics & attribution

AI-minded workflow

Communication & project management

Job description

ThoughtSpot is seeking a Senior Manager of Digital Growth Marketing to own paid media, SEO/AEO, and conversion programs end to end. You’ll decide budget allocation, funnel performance, and how fast insights translate into pipeline.

This hands-on player-coach role manages our paid media agency and a small global team, driving AI-forward growth. You’ll lead cross-functional collaboration with product marketing, sales, web, and creative teams, align campaigns with GTM motions, and ensure accurate