Senior Growth Marketing Lead - Acquisition & Lifecycle

Amazon Inc.; Memphis (TN); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Amazon Now is seeking a strategic, data-driven marketing leader to drive customer growth and acquisition at scale. You will own end-to-end marketing strategy at the intersection of lifecycle, product marketing, and growth.

You will define cohort-level programs and lead GTM efforts across multiple time zones and languages, owning the welcome offer roadmap to accelerate Now adoption and creating investment cases quantifying marketing contribution.

Formación

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsabilidades

• Own marketing strategy for accelerating customer acquisition for Amazon Now.
• Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
• Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
• Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.

Conocimientos

Marketing strategy

Acquisition marketing

Data-driven decisions

Cross-functional programs

Multilingual campaigns

Herramientas

Tableau

Excel

Descripción del empleo

Amazon Now is seeking a strategic, data-driven marketing leader to drive customer growth and acquisition at scale. You will own end-to-end marketing strategy at the intersection of lifecycle, product marketing, and growth.

You will define cohort-level programs and lead GTM efforts across multiple time zones and languages, owning the welcome offer roadmap to accelerate Now adoption and creating investment cases quantifying marketing contribution.