Senior Marketing Manager, Amazon Now

About Amazon; Memphis (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon Now is seeking a strategic, data-driven marketing leader to drive customer growth and acquisition at scale. You will own end-to-end marketing strategy at the intersection of lifecycle, product marketing, and growth.

You will define cohort-level programs and lead GTM efforts across multiple time zones and languages, owning the welcome offer roadmap to accelerate Now adoption and creating investment cases quantifying marketing contribution.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Own marketing strategy for accelerating customer acquisition for Amazon Now.
• Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
• Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
• Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.

Skills

Marketing strategy

Acquisition marketing

Data-driven decisions

Cross-functional programs

Multilingual campaigns

Tools

Tableau

Excel

Job description

Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now.

Key job responsibilities

• 1. Own marketing strategy for accelerating customer acquisition for Amazon Now.
• 2. Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
• 3. Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
• 4. Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.
• 5. Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.

Basic Qualifications

• - 6+ years of professional non-internship marketing experience
• - 7+ years of developing and managing acquisition marketing or channel programs experience
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience building, executing and scaling cross-functional marketing programs
• - Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• - Experience driving direction and alignment with large cross-functional teams and agency partners
• - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region youre applying in isnt listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.