Lifecycle Marketing Leader: Growth & Personalization

Servicenow; New York (NY); On-site; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Flexible time away plan

Family leave programs

Job summary

ServiceNow in New York seeks a Lifecycle Marketing leader to guide a team of specialists and coordinators. You will drive day-to-day execution of customer journeys, campaigns, and engagement initiatives, translating lifecycle objectives into high‑performing programs that support product-led growth.

The ideal candidate has 5–7 years in lifecycle marketing with leadership experience, hands-on expertise with marketing automation, and a track record of managing multiple campaigns to near-term and

Qualifications

• 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in people management.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards.
• Experience building and optimizing customer journeys and behavioral triggers.
• Strong project management skills and attention to detail.
• Ability to mentor junior marketers and model strong execution standards.

Responsibilities

• Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance
• Own execution of assigned lifecycle programs (onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)
• Build and maintain adaptive customer journeys using marketing automation and orchestration tools
• Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics
• Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
• Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance
• Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences.
• Monitor campaign performance daily; identify optimization opportunities and implement improvements
• Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics
• Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies
• Provide weekly performance updates and insights to leadership; flag risks and elevate issues

Skills

Lifecycle marketing

People management

Campaign management

Marketing analytics

Customer psychology

Tools

Marketing automation platforms

CDP tools

Analytics dashboards

Job description

ServiceNow in New York seeks a Lifecycle Marketing leader to guide a team of specialists and coordinators. You will drive day-to-day execution of customer journeys, campaigns, and engagement initiatives, translating lifecycle objectives into high‑performing programs that support product-led growth.

The ideal candidate has 5–7 years in lifecycle marketing with leadership experience, hands-on expertise with marketing automation, and a track record of managing multiple campaigns to near-term and