Growth Leader: Brand Marketing & Customer Acquisition

Techtronic Industries; Anderson (SC); Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Descripción de la vacante

The Growth Leader will drive consumer acquisition, retention, and lifetime value by uniting brand marketing, demand generation, digital engagement, and commerce. You’ll partner with brand, performance advertising, creative, insights, analytics, and sales to grow the product ecosystem.

Reporting to senior leadership, you’ll develop growth plans, optimize conversion, segment audiences, and run a prioritized testing roadmap across channels, retailers, and experiences to boost revenue and engagement.

Formación

• Five or more years of experience in growth marketing, digital marketing, e-commerce, or consumer lifecycle management.
• Bachelor's degree or equivalent practical experience.
• Proven track record of improving acquisition, conversion, retention, or customer lifetime value.
• Experience across paid media, CRM, content, and commerce channels.
• Strong analytical skills and familiarity with web analytics and dashboards.

Responsabilidades

• Growth planning: Develop and execute growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities.
• Consumer acquisition: Partner with advertising, content, affiliate, and retail teams to attract new consumers and generate qualified demand.
• Consumer segmentation: Use consumer insights, purchase behavior, and first-party data to identify priority audiences and tailor growth initiatives.
• Conversion optimization: Identify friction across websites, landing pages, product pages, and retailer purchase journeys; coordinate improvements that increase conversion.
• Lifecycle marketing: Partner with CRM teams to develop onboarding, engagement, cross-sell, replenishment, and reactivation programs.
• Product ecosystem growth: Develop programs that encourage first purchase, adoption of complementary products, and continued participation in the brand’s ecosystem.
• Testing and experimentation: Manage a prioritized testing roadmap across audiences, messaging, offers, and consumer experiences.
• Retail and commerce integration: Coordinate growth initiatives with sales and e-commerce teams to support retailer traffic, conversion, and sell-through.
• Performance analysis: Monitor results, identify growth opportunities, and recommend where to expand, adjust, or discontinue investment.
• Cross-functional execution: Manage project timelines, dependencies, and accountability across internal teams and external partners.

Conocimientos

Analytical skills

CRM platforms

Performance dashboards

Collaboration

Communication

Project management

Growth marketing

E-commerce

Consumer lifecycle

Educación

Bachelor's degree in marketing, business, analytics, or related field

Descripción del empleo

The Growth Leader will drive consumer acquisition, retention, and lifetime value by uniting brand marketing, demand generation, digital engagement, and commerce. You’ll partner with brand, performance advertising, creative, insights, analytics, and sales to grow the product ecosystem.

Reporting to senior leadership, you’ll develop growth plans, optimize conversion, segment audiences, and run a prioritized testing roadmap across channels, retailers, and experiences to boost revenue and engagement.