Senior Growth Marketer - Subscriptions & Lifecycle

Scribd, Inc.; Jacksonville (FL); Hybrid; USD 119,000 - 205,500; Full time

Benefits offered by this job

Flexible work model

Comprehensive health coverage

Paid parental leave

Retirement matching

Wellness stipends

Job summary

Scribd, Inc. is looking for a senior individual contributor in Jacksonville to oversee Product & Lifecycle Growth marketing for Everand and Fable. This role involves building and managing comprehensive marketing campaigns, spearheading go-to-market strategies, and working hands-on with marketing automation tools like Iterable.

The ideal candidate will have over 6 years of experience in growth or lifecycle marketing with a hands-on approach to executing campaigns. Scribd offers an array of benefits, including a flexible work model and extensive health coverage.

Qualifications

• 6+ years in growth, lifecycle, or product marketing in subscription or consumer products.
• Proven experience in GTM strategy and campaign execution.
• Hands-on capability with marketing automation platforms.

Responsibilities

• Own positioning and messaging for Everand and Fable.
• Lead go-to-market for new features and product updates.
• Build and ship campaigns across email, push, and in-app.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

Brand voice writing

Data analysis

Tools

Iterable

Job description

Scribd, Inc. is looking for a senior individual contributor in Jacksonville to oversee Product & Lifecycle Growth marketing for Everand and Fable. This role involves building and managing comprehensive marketing campaigns, spearheading go-to-market strategies, and working hands-on with marketing automation tools like Iterable.

The ideal candidate will have over 6 years of experience in growth or lifecycle marketing with a hands-on approach to executing campaigns. Scribd offers an array of benefits, including a flexible work model and extensive health coverage.