Senior Growth Marketer - Subscriptions & Lifecycle

Scribd, Inc.; Dallas (TX); Hybrid; USD 119,000 - 205,500; Full time

Benefits offered by this job

Flexible work model

Comprehensive health, dental, and vision coverage

Generous paid time off

Retirement matching

Learning and development programs

Wellness stipends

Access to Scribd products

Enterprise access to AI tools

Job summary

Scribd, Inc. is seeking a senior individual contributor for Product & Lifecycle Growth marketing. The role involves owning marketing for Everand and Fable, managing campaigns, and coordinating with teams to enhance brand messaging and market strategy.

The ideal candidate should have 6+ years in growth marketing, with hands-on experience in campaign execution and strong data analysis skills. This position is located in Dallas and offers flexible working options.

Qualifications

• 6+ years in growth or product marketing with hands-on campaign execution.
• Experience owning GTM strategy and executing campaigns yourself.
• Strong writing skills with the ability to convey brand voice.

Responsibilities

• Own positioning and messaging for Everand and Fable.
• Lead go-to-market for new features and product updates.
• Build and ship campaigns across email and in-app platforms.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

Data analysis

Copywriting

Tools

Iterable

Job description

Scribd, Inc. is seeking a senior individual contributor for Product & Lifecycle Growth marketing. The role involves owning marketing for Everand and Fable, managing campaigns, and coordinating with teams to enhance brand messaging and market strategy.

The ideal candidate should have 6+ years in growth marketing, with hands-on experience in campaign execution and strong data analysis skills. This position is located in Dallas and offers flexible working options.