Senior Growth Marketer - Subscriptions & Lifecycle

Scribd, Inc.; Chicago (IL); On-site; USD 119,000 - 205,500; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and vision coverage

Mental health support and disability coverage

Generous paid time off including vacations and sabbaticals

Paid parental leave and family support benefits

Retirement matching and employee equity

Learning and development programs

Wellness and home office stipends

Complimentary access to Scribd products

Enterprise access to leading AI tools

Job summary

Scribd, Inc. seeks a Senior Growth Marketing Manager responsible for the end-to-end marketing of Everand and Fable, two products designed for book lovers. You will own messaging and positioning, lead product launches, and develop and execute effective campaigns.

The ideal candidate has over 6 years of experience in product marketing, excels at building campaigns in Iterable, and thrives in a data-driven environment while fostering a love for books.

Qualifications

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business.
• Track record of owning GTM strategy and executing campaigns.
• Hands-on experience building campaigns in a marketing automation platform.

Responsibilities

• Own positioning and messaging for Everand and Fable.
• Lead go-to-market for new features and product updates.
• Build and ship campaigns yourself across multiple channels.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

Data analysis

Copywriting

Tools

Iterable

Job description

Scribd, Inc. seeks a Senior Growth Marketing Manager responsible for the end-to-end marketing of Everand and Fable, two products designed for book lovers. You will own messaging and positioning, lead product launches, and develop and execute effective campaigns.

The ideal candidate has over 6 years of experience in product marketing, excels at building campaigns in Iterable, and thrives in a data-driven environment while fostering a love for books.