Senior Growth Marketer - Subscriptions & Lifecycle

Scribd, Inc.; United States; Hybrid; USD 119,000 - 205,500; Full time

Benefits offered by this job

Flexible work model

Comprehensive health, dental, and vision coverage

Generous paid time off

Retirement matching and employee equity

Learning and development programs

Job summary

Scribd, Inc. is seeking a Growth Marketing Lead to own the end-to-end marketing strategy for Everand and Fable, focusing on product and lifecycle growth. This role requires a hands-on individual with 6+ years in growth marketing, capable of launching campaigns and driving impact through strategic messaging.

The ideal candidate brings a track record of success in subscription or consumer products, strong writing skills, and a founder mindset. You will partner with teams across the company to enhance growth while leveraging data for decision-making.

Qualifications

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business.
• Track record of owning GTM strategy and executing campaigns.
• Comfortable with data analysis and decision-making.

Responsibilities

• Own positioning and messaging for Everand and Fable.
• Lead go-to-market for new features and product updates.
• Build and ship campaigns across email, push, and in-app.

Skills

Growth marketing

Lifecycle marketing

Product marketing

Campaign execution

Data analysis

Writing skills

Tools

Iterable

Job description

Scribd, Inc. is seeking a Growth Marketing Lead to own the end-to-end marketing strategy for Everand and Fable, focusing on product and lifecycle growth. This role requires a hands-on individual with 6+ years in growth marketing, capable of launching campaigns and driving impact through strategic messaging.

The ideal candidate brings a track record of success in subscription or consumer products, strong writing skills, and a founder mindset. You will partner with teams across the company to enhance growth while leveraging data for decision-making.