Senior Growth Marketer - Subscriptions & Lifecycle

Scribd, Inc.; Atlanta (GA); Hybrid; USD 119,000 - 205,500; Full time

Benefits offered by this job

Flexible work model

Comprehensive health, dental, and vision coverage

Generous paid time off

Job summary

Scribd, Inc. is seeking an experienced Growth Marketing Manager in Atlanta, Georgia, to oversee Product and Lifecycle Growth marketing for Everand and Fable. This role involves hands-on campaign building, market positioning, and leading product launches, primarily aimed at engaging book lovers with our ebook and audiobook subscription services.

The ideal candidate will have over 6 years of experience in a similar role, demonstrating campaign execution in a consumer product environment. Benefits include a flexible work model, comprehensive health coverage, and generous paid time off.

Qualifications

• 6+ years in marketing for subscription or consumer products.
• Proven experience in go-to-market strategy and campaign execution.
• Comfortable using data for decision making.

Responsibilities

• Own positioning and messaging for Everand and Fable.
• Lead go-to-market for new features and product updates.
• Build and execute campaigns in Iterable.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

Writing skills

Data analysis

Project ownership

Tools

Iterable

Job description

Scribd, Inc. is seeking an experienced Growth Marketing Manager in Atlanta, Georgia, to oversee Product and Lifecycle Growth marketing for Everand and Fable. This role involves hands-on campaign building, market positioning, and leading product launches, primarily aimed at engaging book lovers with our ebook and audiobook subscription services.

The ideal candidate will have over 6 years of experience in a similar role, demonstrating campaign execution in a consumer product environment. Benefits include a flexible work model, comprehensive health coverage, and generous paid time off.