Senior Growth Marketer — AI-Driven Growth & Pipeline Leader

Hike2; Pittsburgh (Allegheny County); On-site; USD 110,000 - 140,000; Full time

Job summary

HIKE2 seeks a Senior Growth Marketer to build and execute integrated campaigns, develop audience-focused content, and partner with sales and partnerships to drive demand and pipeline. The role requires leading growth initiatives across markets in the US, leveraging AI, automation, and personalization to scale impact.

You will collaborate across Marketing, Sales, Partnerships, and leaders to translate opportunities into measurable growth, while moving from strategy to content creation to

Qualifications

• 7+ years of B2B marketing experience, ideally within consulting, professional services, enterprise technology, SaaS, or a similar environment.
• Demonstrated experience building and executing growth and demand-generation campaigns.
• Strong understanding of B2B buyer journeys, account-based marketing, content strategy, digital marketing, and pipeline generation.
• Experience marketing complex services or solutions to executive and enterprise audiences.
• Strong writing, messaging, and storytelling skills.
• Experience working closely with Sales and translating marketing engagement into commercial opportunities.
• Comfortable working with marketing automation, CRM, analytics, AI, and emerging marketing technologies.
• Demonstrated curiosity and practical experience using generative AI and automation to improve marketing work.
• Strong project management skills with the ability to move multiple initiatives forward at once.
• Comfortable operating in a growing company where priorities move quickly and everyone is expected to jump in and execute.

Responsibilities

• Develop and execute integrated growth campaigns aligned to HIKE2’s strategic priorities, target industries, solutions, and accounts.
• Translate business priorities into clear audience segments, messages, offers, content, and campaign plans.
• Build campaigns across the full buyer journey, from awareness and thought leadership through demand generation and opportunity creation.
• Identify new opportunities to reach and engage priority buyers in creative and differentiated ways.
• Continuously test, learn, and improve based on performance.
• Partner with HIKE2 thought leaders, industry SMEs, consultants, and executives to turn expertise into market-facing content.
• Build content strategies that extend beyond individual events and create sustained engagement with priority audiences.
• Repurpose thought leadership across channels, formats, audiences, and stages of the buyer journey.
• Ensure content has a clear purpose, audience, call to action, and connection to broader growth objectives.
• Develop co-marketing programs with strategic technology and ecosystem partners.
• Turn partnerships into campaigns, content, client conversations, and pipeline opportunities.
• Work closely with our partnership leaders to identify joint audiences, solutions, stories, and market opportunities.
• Help HIKE2 increase its visibility and relevance across our strategic partner ecosystems.
• Develop more personalized approaches to reaching priority accounts, industries, and buyer personas.
• Partner with Sales to support targeted account and opportunity-based campaigns.
• Use data, insights, AI, and automation to deliver increasingly relevant experiences at scale.
• Help connect marketing activity to real client conversations and opportunities.
• Actively use AI and marketing agents as part of day-to-day work, not simply as experimentation.
• Identify opportunities to automate research, content development, personalization, campaign execution, and optimization.
• Help define how HIKE2 builds an agent-enabled marketing function.
• Stay current on emerging marketing technologies and new ways of working, and quickly put the most valuable ideas into practice.
• Maintain a strong connection between marketing activity and business outcomes.
• Partner with Marketing Operations to use campaign, engagement, attribution, and pipeline data to understand what is working.
• Take accountability for campaign performance and continuously optimize programs based on results.
• Partner closely with Sales to improve the connection between marketing engagement, follow-up, opportunities, and pipeline.
• Elevate HIKE2’s presence across social and digital channels.
• Develop programs that amplify our people, thought leadership, client stories, partnerships, and points of view.
• Help executives and SMEs build stronger individual voices that contribute to the HIKE2 brand.
• Experiment with new channels and approaches as buyer behavior continues to evolve.

Skills

B2B marketing

Growth campaigns

ABM

Content strategy

Digital marketing

Pipeline generation

Storytelling

Sales collaboration

AI & automation

Project management

Tools

Marketing automation

CRM

Analytics

AI tools

Emerging marketing technologies

Job description

HIKE2 seeks a Senior Growth Marketer to build and execute integrated campaigns, develop audience-focused content, and partner with sales and partnerships to drive demand and pipeline. The role requires leading growth initiatives across markets in the US, leveraging AI, automation, and personalization to scale impact.

You will collaborate across Marketing, Sales, Partnerships, and leaders to translate opportunities into measurable growth, while moving from strategy to content creation to