Senior Growth Manager - Remote-First Global Crypto Marketing

Binance

United States

Remote

USD 140,000 - 230,000

Full time

14 days+

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Benefits offered by this job

Remote-first, work-from-home

Competitive salary and benefits

Global, cross-market exposure

Career growth opportunities

Job summary

Binance in the United States is seeking a Senior Growth Marketing leader to guide market strategy and annual planning. You will drive key metrics such as registrations, activity, and revenue, and own the regional marketing budget, collaborating with Product, PR, Community, CRM, Paid, and regional teams.

The role requires 7+ years in Growth or Commercial Marketing, strong analytics, and proven ability to lead cross-functional initiatives.

Qualifications

7+ years in Growth, Product Marketing or Commercial Marketing.
Strong analytical and commercial mindset.
Experience owning business KPIs.
Experience leading cross-functional initiatives.
Leadership potential with ability to grow into Market Lead role.
Crypto, fintech or tech experience is a strong advantage.
Native Russian and strong English communication skills.

Responsibilities

Own market marketing strategy and annual planning.
Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth.
Own marketing budget allocation and prioritization.
Identify the highest-impact growth opportunities.
Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams.
Define market priorities and GTM direction.
Mentor and coordinate the local marketing team.
Represent the market in regional planning and business discussions.