Remote Growth & Lifecycle Marketing Manager

Binance; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work-from-home

Competitive salary

Career growth

Job summary

Binance in the United States is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global lifecycle campaigns and collaborate with cross‑functional teams. You will drive onboarding optimization, retention strategies, and repeat purchase initiatives across products, using data-driven insights and AB testing to inform decisions.

The role requires 5+ years in internet/fintech growth roles, fluency in English and Arabic, and proven ability to scale user bases from zero to

Qualifications

• Proven track record of successful growth from zero to one or from one to a thousand users with measurable results.
• Over 5 years in the internet industry, with more than 3 years in senior growth roles within transaction-based sectors.
• Experience leading growth projects, operations or campaigns with a systematic framework and methodology.
• In-depth understanding of AB testing, funnel analysis and custom strategies.
• Knowledge and experience using marketing automation platforms/tools.
• Strong data-driven thinking with ability to monitor and analyze user operations and propose solutions.
• Familiarity with multiple Business Unit products and user pain points.
• Bilingual English/Arabic is required to coordinate with partners and stakeholders in the MENA region.

Responsibilities

• Activation and Conversion: Lead onboarding optimization with product iterations and personalized campaigns to improve new user activation and first-time transaction rates.
• Retention and Repeat Purchase: build a lifecycle system and segmentation framework; develop memberships, points, gamification, and cross-selling strategies.
• Design referral and viral growth mechanisms to drive organic growth.
• Lead AB testing and segmentation to improve resource allocation.
• Collaborate with teams across the organization to execute lifecycle marketing strategies.
• Utilize data analysis to uncover insights, identify issues, and develop data-driven solutions.
• Stay informed on each product's features, user preferences, and pain points.

Skills

Growth marketing

AB testing

Funnel analysis

Data-driven thinking

Marketing automation

Cross-functional leadership

Arabic bilingual

Product knowledge

Tools

Marketing automation tools

Job description

Binance in the United States is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global lifecycle campaigns and collaborate with cross‑functional teams. You will drive onboarding optimization, retention strategies, and repeat purchase initiatives across products, using data-driven insights and AB testing to inform decisions.

The role requires 5+ years in internet/fintech growth roles, fluency in English and Arabic, and proven ability to scale user bases from zero to