Senior Growth Lead: National & SME Subscriptions

Namely; Washington (District of Columbia); Remote; USD 105,000 - 140,000; Full time

Benefits offered by this job

401(k) with employer match

Health insurance options

HSA contribution

Dental & vision coverage

Paid time off & holidays

Learning stipend

Home office stipend $100/mo

Headspace for mental well-being

OneMedical membership

Job summary

Axios is seeking a Senior Manager of National & SME Growth to drive subscriber growth across national newsletters and a new SME audience initiative. This role blends strategy, experimentation, and cross-functional collaboration to scale acquisition while optimizing analytics and CAC benchmarks.

You will lead paid media across major platforms, validity-test SME growth models, and partner with Editorial, Product, Revenue, and PDT teams to enable data-driven decisions.

Qualifications

• 6+ years in growth marketing and audience acquisition.
• Experience growing subscription or first-party audience businesses.
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels.
• Strong analytics skills in CAC, LTV, attribution, and funnel optimization.
• Experience with modern martech and analytics tools.
• Proven track record launching or scaling growth initiatives.

Responsibilities

• Own subscriber growth targets across Axios’s national newsletter portfolio.
• Execute acquisition strategies across paid, owned, and earned channels.
• Monitor audience growth and acquisition efficiency.
• Lead paid acquisition across Meta, Google, LinkedIn, and emerging platforms.
• Diversify channels and set CAC/conversion benchmarks.
• Build and validate SME audience growth model.
• Partner with Editorial, Product, Revenue, and PDT teams.
• Support onboarding, engagement, and retention via partnerships.
• Use AI-enabled workflows to improve experimentation and execution.

Skills

Growth marketing

Audience acquisition

Subscription growth

Paid media

CAC/LTV analysis

Martech tools

Growth experiments

Tools

Braze

Segment

Sigma

Piano

Job description

Axios is seeking a Senior Manager of National & SME Growth to drive subscriber growth across national newsletters and a new SME audience initiative. This role blends strategy, experimentation, and cross-functional collaboration to scale acquisition while optimizing analytics and CAC benchmarks.

You will lead paid media across major platforms, validity-test SME growth models, and partner with Editorial, Product, Revenue, and PDT teams to enable data-driven decisions.