Growth-Centric CRO Lead for Subscriptions & Paywalls

Axios; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Axios is seeking a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.

You will lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email, reporting to the SVP of Audience Growth.

Qualifications

• 6+ years of experience in conversion rate optimization or growth-related roles.
• Proven success optimizing conversion through experiments and testing.
• Experience with subscription, membership, or digital media businesses.

Responsibilities

• Own the subscription, registration, and paywall experiences across national and local products.
• Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
• Serve as SME for the Piano platform, driving capabilities and performance.
• Establish conversion benchmarks, reporting, and scalable optimization processes.

Skills

CRO

Growth marketing

Growth product

Digital experience

Tools

Piano platform

Segment

Job description

Axios is seeking a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.

You will lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email, reporting to the SVP of Audience Growth.