Growth Director, Subscriptions & Lifecycle

Nexstar Media Group, Inc.; Washington (District of Columbia); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company matching

Paid time off

Paid Parental leave

Life insurance

Job summary

The Hill is seeking a Senior Director, Subscriptions & Lifecycle Strategy to build and scale its first paid membership product, Hill Insider, and to guide a growing subscription business across Nexstar. You will own strategy, pricing, lifecycle programs, and cross-functional execution to hit ambitious growth targets.

This builder role requires deep expertise in subscription metrics, user journeys, and upsell opportunities, with a track record of delivering measurable growth in a digital product

Qualifications

• 8+ years in subscription growth, digital product, or lifecycle strategy.
• Experience owning growth targets in a consumer-facing digital product.
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion.
• Strong product instincts translating user behavior into product decisions.
• Ability to influence in a matrixed organization without direct control.
• Hands-on operator comfortable with strategy and execution.

Responsibilities

• Own the P&L and subscriber growth targets for The Hill Insider and future Nexstar subs.
• Set and track KPIs across acquisition, trial, engagement, retention, and churn.
• Drive pricing, packaging, and offers in partnership with revenue and product teams.
• Develop business cases for new subscription initiatives and upsell opportunities.
• Own lifecycle marketing roadmap: onboarding, engagement, renewal, and win-back.
• Translate subscriber behavior into product decisions and roadmap direction.
• Work hands-on with the subscription team and unblock execution.
• Align editorial, marketing, revenue, and product around subscription goals.

Skills

Subscription growth

Lifecycle strategy

Pricing strategy

KPI tracking

Product instincts

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree ( preferred )

Tools

CDP

ESP

Billing platforms

Job description

The Hill is seeking a Senior Director, Subscriptions & Lifecycle Strategy to build and scale its first paid membership product, Hill Insider, and to guide a growing subscription business across Nexstar. You will own strategy, pricing, lifecycle programs, and cross-functional execution to hit ambitious growth targets.

This builder role requires deep expertise in subscription metrics, user journeys, and upsell opportunities, with a track record of delivering measurable growth in a digital product