Growth & Subscription Strategy Manager

The Atlantic; New York (NY); On-site; USD 77,000 - 85,000; Full time

Benefits offered by this job

Guild position

Job summary

The Atlantic in New York City is seeking a strategic Manager to join the Consumer Strategy and Growth team. You will drive subscriber acquisition by running A/B tests on offers, gating, and messaging, and by building onsite experiences for specific products.

This cross-functional role partners with product, engineering, and editorial, and focuses on growth levers including partnerships, international expansion, and paywall strategy.

Qualifications

• Experience in growth, product, marketing, or a related field, ideally with exposure to experimentation, conversion, or subscription growth.
• Ability to interpret test results, identify patterns in performance data, and recommend next steps based on findings.
• Strong organizational skills and attention to detail, with the ability to manage several workstreams at once.
• Clear communication skills and a collaborative working style.
• Comfort working in fast-moving environments and approaching problems with curiosity, initiative, and creativity.

Responsibilities

• Execute A/B tests across offers, gating, messaging, and design to improve baseline conversion performance.
• Support the strategy and execution of key growth initiatives across The Atlantic’s site and app, including day‑to‑day cross‑functional coordination.
• Help launch and optimize subscription partnerships and international growth efforts, including offer setup, onsite testing, and performance tracking.
• Build and maintain onsite tests in Zephr, including customer journeys and HTML/CSS components.
• Contribute to QA processes and experimentation standards that support a reliable and effective testing roadmap.
• Maintain and improve documentation, experimentation records, and Airtable systems so onsite marketing work is organized and accessible.
• Analyze test performance and translate results into clear, actionable recommendations for future iterations.
• Build and maintain dashboards in Looker to monitor experimentation outcomes and surface insights for stakeholders.

Skills

Growth

Product

Marketing

Experimentation

Analytics

Cross-functional

Testing

Tools

Zephr

Looker

Google Analytics

Airtable

JIRA

Confluence

HTML/CSS

Job description

The Atlantic in New York City is seeking a strategic Manager to join the Consumer Strategy and Growth team. You will drive subscriber acquisition by running A/B tests on offers, gating, and messaging, and by building onsite experiences for specific products.

This cross-functional role partners with product, engineering, and editorial, and focuses on growth levers including partnerships, international expansion, and paywall strategy.