Senior Growth Marketing Manager, National

Namely; Washington (District of Columbia); Remote; USD 105,000 - 140,000; Full time

Benefits offered by this job

401(k) with employer match

Health insurance options

HSA contribution

Dental & vision coverage

Paid time off & holidays

Learning stipend

Home office stipend $100/mo

Headspace for mental well-being

OneMedical membership

Job summary

Axios is seeking a Senior Manager of National & SME Growth to drive subscriber growth across national newsletters and a new SME audience initiative. This role blends strategy, experimentation, and cross-functional collaboration to scale acquisition while optimizing analytics and CAC benchmarks.

You will lead paid media across major platforms, validity-test SME growth models, and partner with Editorial, Product, Revenue, and PDT teams to enable data-driven decisions.

Qualifications

• 6+ years in growth marketing and audience acquisition.
• Experience growing subscription or first-party audience businesses.
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels.
• Strong analytics skills in CAC, LTV, attribution, and funnel optimization.
• Experience with modern martech and analytics tools.
• Proven track record launching or scaling growth initiatives.

Responsibilities

• Own subscriber growth targets across Axios’s national newsletter portfolio.
• Execute acquisition strategies across paid, owned, and earned channels.
• Monitor audience growth and acquisition efficiency.
• Lead paid acquisition across Meta, Google, LinkedIn, and emerging platforms.
• Diversify channels and set CAC/conversion benchmarks.
• Build and validate SME audience growth model.
• Partner with Editorial, Product, Revenue, and PDT teams.
• Support onboarding, engagement, and retention via partnerships.
• Use AI-enabled workflows to improve experimentation and execution.

Skills

Growth marketing

Audience acquisition

Subscription growth

Paid media

CAC/LTV analysis

Martech tools

Growth experiments

Tools

Braze

Segment

Sigma

Piano

Job description

The big picture: Axios is looking for a Senior Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative.

This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.

Go deeper: The Senior Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:

National Subscriber Growth

• Own subscriber growth targets across Axios’s national newsletter portfolio
• Execute acquisition strategies across paid, owned, and earned channels
• Monitor audience composition, growth performance, and acquisition efficiency
• Contribute insights and recommendations to weekly growth reporting

Paid Media & Channel Diversification

• Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
• Drive diversification away from concentrated acquisition channels
• Establish and optimize CAC and conversion benchmarks by audience segment
• Partner with Creative on campaign messaging and assets

SME Audience Growth Pilot

• Build and validate a new SME audience acquisition model
• Run experiments around audience-product fit and conversion economics
• Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
• Make data-driven recommendations on what to scale, refine, or retire

Distribution, Retention & Operations

• Support national audience expansion through distribution partnerships
• Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
• Use AI-enabled workflows to improve experimentation, analysis, and campaign execution

Skills:

• 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
• Proven experience growing subscription, membership, or first-party audience businesses
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
• Strong analytical skills across CAC, LTV, attribution, and funnel optimization
• Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
• Experience launching or scaling new growth initiatives or audience programs

What success looks like:

• Driving measurable national subscriber growth
• Improving acquisition diversification and efficiency
• Successfully validating and scaling the SME audience initiative
• Supporting audience and revenue growth through strategic experimentation and partnerships

Starting salary for this role is in the range of $105,000 - $140,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.

What Axios brings to the table besides salary:

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including telehealth services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.