Senior Manager, Subscriber Marketing — Growth & Retention

Bloomberg; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits program

401(k) + match

Bonus opportunity

Job summary

Bloomberg is seeking a strategic Marketing Senior Manager for Subscriber Marketing in New York. You’ll own campaigns from idea to execution, improving onboarding, loyalty, education, and advocacy to grow lifetime value and subscriber retention.

You’ll lead cross-functional projects with product, creative, analytics, editorial, and lifecycle/CRM to deliver customer-centric experiences and measurable business impact.

Qualifications

• 8+ years of experience in consumer marketing, ideally with subscription/recurring revenue exposure.
• Broad integrated marketing background across multiple channels.
• Strong campaign planning and project management from concept to execution.
• Excellent collaboration skills for cross-functional work.
• Strong writing and creative instincts for headlines and UX improvements.
• Familiarity with performance metrics and marketing tools like GA, Tableau, Braze.
• Test-and-learn mindset to iterate and scale what works.

Responsibilities

• Plan, execute, and optimize subscriber-facing marketing campaigns across email, site, social, and partner channels.
• Position new tiers or features to the right audience with Product Marketing and Brand teams.
• Coordinate with Lifecycle, Editorial, Analytics, and Product to ensure insight-driven campaigns.
• Develop creative briefs and collaborate with internal or external creative resources.
• Track campaign performance and use data to improve messaging, offers, and tactics.
• Stay current on trends in subscriber marketing and bring fresh ideas to the team.

Skills

Consumer marketing

Campaign planning

Cross-functional collaboration

Creative writing

Data-driven decisions

Analytics tools

Tools

Google Analytics

Tableau

Braze

Job description

Bloomberg is seeking a strategic Marketing Senior Manager for Subscriber Marketing in New York. You’ll own campaigns from idea to execution, improving onboarding, loyalty, education, and advocacy to grow lifetime value and subscriber retention.

You’ll lead cross-functional projects with product, creative, analytics, editorial, and lifecycle/CRM to deliver customer-centric experiences and measurable business impact.