Growth & Lifecycle Lead — B2B Subscription Network

Access Intelligence; Rockville (MD); On-site; USD 110,000 - 170,000; Full time

Job summary

Access Intelligence is seeking a Growth Marketing Manager to drive audience and subscriber growth across the Chief Marketer Network. You will own growth across two subscription products, optimize retention, and grow network-wide audiences with data-driven experimentation.

The role combines lifecycle marketing, audience development, and cross-brand coordination to maximize engagement, revenue, and list health while applying AI to accelerate planning and testing.

Qualifications

• 3–5+ years in growth, audience development, or subscription marketing in a B2B context.
• Experience managing audience growth across multiple brands or products.
• Proven ability to own paid subscription metrics: MRR, churn, LTV, conversions.
• Strong analytical skills with email platforms, audience management systems, and analytics tools.
• Experience designing and running A/B tests and lifecycle programs across digital channels.
• Strong copywriting skills for promotional, subscription, and lifecycle contexts.
• Proficiency with AI marketing tools used for copy, segmentation or planning in real contexts.
• Familiarity with Canva and collaboration with in-house design teams.

Responsibilities

• Owns acquisition strategy for paid subscriptions with KPIs around new subscribers, CAC, and trial-to-paid conversion.
• Develops campaigns to drive paid subscriptions via email, content, paid media, and referrals.
• Optimizes landing pages, paywalls, and upgrade prompts for higher conversions.
• Tests new channels and audience segments in collaboration with editorial and product teams.
• Manages lifecycle from onboarding to renewal and win-back, across paid and free audiences.
• Builds audience segmentation strategies and cross-brand promotional opportunities.
• Partners with analytics to review network-wide metrics and translate insights into growth initiatives.
• Applies AI tools to accelerate planning, content drafting, segmentation, and analysis.

Skills

Growth marketing

Audience development

Subscription marketing

Analytics

A/B testing

Copywriting

AI marketing tools

Brand voice

Tools

Canva

Marketing automation

Job description

Access Intelligence is seeking a Growth Marketing Manager to drive audience and subscriber growth across the Chief Marketer Network. You will own growth across two subscription products, optimize retention, and grow network-wide audiences with data-driven experimentation.

The role combines lifecycle marketing, audience development, and cross-brand coordination to maximize engagement, revenue, and list health while applying AI to accelerate planning and testing.