Senior Growth & Lead Generation Manager

Company Confidential; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Company Confidential is seeking a proactive growth-focused professional to support expansion, manage prospect engagement, and identify opportunities to improve business performance. You will work closely with the CEO to grow the internal sales pipeline and own processes that support both strategic growth and daily outreach.

In this remote, full-time role, you will lead initiatives across LinkedIn, email campaigns, webinars, and newsletters, while maintaining CRM data quality in Airtable.

Qualifications

• Experience in lead generation, business development, or growth marketing.
• Proven ability to manage campaigns or strategic growth initiatives independently.
• Strong appointment-setting experience and follow-up.
• Excellent written English communications for personalization and rapport.
• Experience with LinkedIn outreach and subscriber growth.

Responsibilities

• Strategic Growth: identify opportunities, set priorities with the CEO, and launch initiatives to expand reach and generate leads (25%).
• Appointment Setting & Prospect Engagement: manage outreach, qualify prospects, and book discovery calls (50%).
• Maintain & Improve Existing Processes & Systems: run campaigns, manage newsletters, and ensure CRM quality (25%).
• Record activity and attribution in Airtable; use links and campaigns with proper attribution.

Skills

Lead generation

Sales operations

Growth marketing

Strategic planning

Written English

Tools

Airtable

Expandi

Mailchimp

Calendly

Zapier

Job description

We are a growing, results-driven company focused on helping businesses expand their reach, strengthen client relationships, and achieve sustainable growth through strategic sales and business development initiatives.

Our team combines innovative strategies, technology, and streamlined processes to drive meaningful results for our clients.

As we continue to expand, we are seeking a proactive, strategic, and results-driven professional to support our growth initiatives, manage prospect engagement, and identify opportunities to improve business performance.

This role offers the opportunity to take ownership of key initiatives, contribute to operational improvements, and play an important part in the company's continued growth and success.

About the Role

You will work closely with the CEO to grow the company’s internal sales pipeline. This is a hands-on role combining strategic growth planning, daily appointment setting, and ownership of the processes and systems that support both.

Your primary focus is converting prospect conversations into qualified sales appointments. You will also develop new growth initiatives and keep existing campaigns, newsletters, and workflows running effectively.

Overall Responsibility & Time Allocation

25% — Strategic Growth: Identify opportunities, set priorities with the CEO, and develop and launch initiatives that expand reach and generate qualified leads.

50% — Appointment Setting & Prospect Engagement: Conduct outreach, manage conversations, qualify prospects, follow up, and book qualified discovery calls.

25% — Maintain & Improve Existing Processes and Systems: Run recurring campaigns and the newsletter, maintain CRM accuracy, monitor performance, and improve workflows.

These percentages guide the role's overall allocation of time. The responsibilities below show what belongs in each area.

Key Responsibilities

1. Strategic Growth — 25%

• Partner with the CEO to translate business objectives into growth priorities, campaign plans, and measurable outcomes.
• Identify and launch new lead generation opportunities across LinkedIn, email, webinars, workshops, Open House events, industry conferences, affiliates, and referral partnerships.
• Create and launch Company's newsletter and subscriber growth strategy to widen our reach and begin nurturing cold prospects before they are ready for a sales conversation.
• Develop ways to attract opt-in subscribers through LinkedIn, website signup opportunities, events, partnerships, and relevant lead magnets. Plan educational content, client success stories, and welcome and nurture sequences that build familiarity, trust, and interest.
• Use campaign results and prospect feedback to recommend improvements to targeting, positioning, messaging, and calls to action. Turn successful initiatives into repeatable processes.

2. Appointment Setting & Prospect Engagement — 50%

• Manage daily prospect outreach and conversations across Company's internal LinkedIn accounts, email, and affiliate channels.
• Use personalized messages, relationship building, and consistent follow-up to engage prospects and move relevant opportunities toward a discovery call.
• Qualify prospects, understand their needs and readiness, address objections, and book qualified sales appointments.
• Follow up with interested prospects who have not booked; re-engage older leads, previously declined prospects, and missed appointments when appropriate.
• Engage people who interact with the CEO's LinkedIn posts, newsletter, and other content, and tailor follow-up to their interests and level of engagement.
• Conduct event-related outreach, registration follow‑ups, attendance reminders, and post‑event conversations for webinars, workshops, Open House events, and conferences.
• Manage prospect follow-up from affiliate, referral, and partnership campaigns to turn engagement into qualified sales conversations.
• Record prospect activity, qualification details, conversation context, and next steps in Airtable. Use the correct booking links and campaign attribution for each appointment.

3. Maintain & Improve Existing Processes and Systems — 25%

• Run recurring LinkedIn, email, event, affiliate, and referral campaigns, keeping schedules, follow-ups, and handoffs organized.
• Own the newsletter's ongoing editorial calendar, copywriting, production, publishing, and optimization. Repurpose educational content, conference interviews, and client success stories into valuable newsletter content.
• Maintain and improve welcome, nurture, and reactivation sequences. Segment subscribers by interests, source, engagement, and readiness to buy; maintain list quality and manage preferences and unsubscribes.
• Monitor newsletter subscriber growth, signup conversion, click‑through rates, unsubscribes, and attributed event registrations and qualified appointments. Test content, subject lines, calls to action, and publishing cadence.
• Maintain CRM data quality and visibility into lead status, follow‑up activity, bookings, and attribution across Airtable and related systems.
• Understand how Airtable, Mailchimp, Calendly, Expandi, and Zapier support the lead journey. Identify workflow gaps, communicate business requirements, and collaborate with the technical team on improvements. Hands‑on Zapier development or troubleshooting is not required.
• Track lead volume, response rates, qualified appointments booked, show rates, and conversion rates. Identify underperforming campaigns and provide leadership with clear updates on results, obstacles, and recommended actions.
• Document and standardize successful processes, improve workflow efficiency, and help maintain a predictable, scalable sales pipeline.

What Success Looks Like

• Strategic Growth: You proactively identify opportunities and launch focused initiatives that expand reach, grow a relevant subscriber audience, and generate qualified leads.
• Appointment Setting: You consistently turn relevant prospect conversations into qualified appointments through strong qualification, timely follow‑up, and relationship building.
• Processes and Systems: Existing campaigns and the newsletter run consistently, cold prospects receive ongoing nurturing, CRM records stay accurate, and measurable improvements strengthen engagement and conversion.

Required Qualifications

• Demonstrated experience in lead generation, business development, growth marketing, or sales operations.
• Proven ability to independently manage campaigns or strategic growth initiatives.
• Strong appointment‑setting experience, including prospect qualification, objection handling, and follow‑up.
• Exceptional written English communication skills with the ability to personalize messages and build rapport.
• Experience with LinkedIn outreach and relationship‑based prospecting.
• Hands‑on experience creating and managing newsletters, growing opt‑in subscriber audiences, and developing email nurture sequences that move cold prospects toward qualified sales conversations.
• Strong analytical skills and ability to interpret campaign performance.
• General understanding of CRM systems, automated workflows, and how different business platforms integrate. Technical automation development experience is not required.
• Excellent organizational skills and ability to manage multiple priorities.
• Ability to work independently, exercise sound judgment, and take ownership of results.
• Experience working with U.S.-based businesses or clients is strongly preferred.
• Willingness to use Teramind for mandatory work activity monitoring and time tracking throughout scheduled working hours.

Preferred Experience

• Experience growing an online service‑based business.
• Experience with coaching, consulting, professional services, or B2B lead generation.
• Familiarity with Airtable, Expandi, Mailchimp, Calendly, and the general purpose of workflow automation platforms such as Zapier.
• Experience coordinating webinars, virtual events, newsletters, or referral campaigns.
• Experience collaborating directly with founders or executive leadership.
• Demonstrated ability to improve conversion rates or build scalable lead generation processes.

Who Will Excel in This Role

We are looking for someone who:

• Thinks like a growth strategist while remaining comfortable executing the day‑to‑day work.
• Takes initiative without waiting to be told what to do.
• Can independently recognize problems and propose thoughtful solutions.
• Understands that successful lead generation requires strategy, relationship building, execution, and continuous optimization.
• Is resourceful, organized, analytical, and highly accountable.
• Is comfortable being measured by outcomes and business impact.
• Wants to contribute at a strategic level rather than remain in a task‑based support role.

Work Schedule & Accountability

• Position: Full-time, remote
• Schedule: Monday through Friday, 9:00 AM to 6:00 PM Eastern Time (ET) or Pacific Time (PT)
• Must be available and responsive throughout scheduled working hours.
• Must be comfortable collaborating directly with U.S.-based leadership.
• Must use Teramind for work activity monitoring and time tracking.
• Expected to maintain consistent productivity, communication, and accountability.