Growth Marketing Lead

Scale Army Careers; United States; Remote; USD 90,000 - 165,000; Full time

Job summary

Scale Army Careers is seeking a Growth Marketing Lead to own growth strategy and hands-on execution across paid advertising, organic marketing, lead generation, and marketing automation. This role involves developing practical marketing plans, recommending channels and budgets, and executing initiatives that drive measurable business results.

The ideal candidate has strong performance marketing experience, particularly with Meta Ads, GoHighLevel, and lead generation.

Qualifications

• 3+ years of hands-on experience in growth/ digital marketing.
• Proven experience owning both strategy and execution.
• Experience generating measurable results with paid and organic marketing.
• Strong experience managing Meta Ads campaigns and reporting.
• Experience developing lead generation strategies and optimizing funnels.
• Experience managing marketing automation, lead nurturing, and CRM workflows.

Responsibilities

• Develop and execute prioritized growth plans based on goals, audiences, assets, and budgets.
• Identify opportunities to improve marketing performance and test/optimize initiatives.
• Recommend channel strategies, budgets, and expected outcomes.
• Own marketing strategy and execution across one to two priority business lines.
• Manage and optimize Meta Ads campaigns, targeting, creative testing, and budgeting.
• Monitor leads, conversions, CPL, CAC, ROAS, and pipeline contribution.
• Develop organic marketing across social, content, SEO, and community building.
• Lead GoHighLevel and ManyChat systems to improve lead capture and nurturing.
• Coordinate with creators and designers to ensure consistent marketing assets.
• Build repeatable processes and document workflows for growth.

Skills

Growth marketing

Lead generation

Campaign execution

Marketing automation

Budget management

Cross-functional collaboration

Tools

GoHighLevel

ManyChat

Canva

Meta Business Suite

Job description

_ This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. _

Our client operates multiple growing businesses and is looking to strengthen its marketing efforts across one to two priority business lines. The company is seeking a hands‑on marketing professional who can develop growth strategies, execute campaigns, optimize existing systems, and help build a larger marketing team over time.

Role Overview

The Growth Marketing Lead will own growth strategy and hands‑on execution across paid advertising, organic marketing, lead generation, and marketing automation. This role involves developing practical marketing plans, recommending channels and budgets, and executing initiatives that drive measurable business results.

The ideal candidate has strong performance marketing experience, particularly with Meta Ads, GoHighLevel, and lead generation. Initially supporting one to two businesses, this individual will work directly with the founder, optimize existing marketing systems, and eventually help hire and manage specialized marketing support.

Location

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM PST

Key Responsibilities

Growth Strategy & Marketing Ownership

• Develop and execute prioritized growth plans based on business goals, target audiences, existing assets, and budgets.

• Identify opportunities to improve marketing performance and recommend initiatives to test, optimize, scale, or discontinue.

• Recommend channel strategies, budget allocation, campaign direction, and expected outcomes.

• Own marketing strategy and execution across one to two priority business lines.

Paid Media & Performance Marketing

• Manage and optimize Meta Ads campaigns across Facebook and Instagram.

• Oversee campaign setup, targeting, creative testing, messaging, budget allocation, and optimization.

• Monitor qualified leads, booked appointments, conversion rates, cost per lead, and return on ad spend.

• Evaluate and test additional advertising channels, including Google Search, LinkedIn, or TikTok, when appropriate.

• Make budget-conscious decisions based on campaign performance and business objectives.

Organic Marketing & Content Execution

• Develop and execute organic marketing strategies across social media, content, SEO, community‑building, and thought leadership.

• Create and publish social content, campaign copy, landing-page copy, and email/SMS messaging.

• Provide basic creative direction and maintain consistency across marketing assets.

• Align content with target audiences, funnel stages, and business goals.

Marketing Automation & Lead Management

• Optimize existing GoHighLevel and ManyChat systems to improve lead capture, nurturing, and conversion.

• Manage CRM pipelines, chatbot conversations, forms, landing pages, workflows, and email/SMS automations.

• Ensure leads from paid and organic channels are captured, nurtured, and handed off to sales or appointment‑setting teams.

• Improve follow‑up processes and reporting to track lead sources, pipeline status, conversions, and next steps.

Marketing Operations & Team Development

• Build repeatable marketing processes and documentation to support future growth.

• Identify opportunities to improve marketing workflows and execution efficiency.

• Help identify, hire, train, and manage specialized marketing support as the business expands.

• Coordinate with content creators, designers, social media coordinators, and appointment setters as needed.

Qualifications

Experience

• 3+ years of hands‑on experience in growth marketing, performance marketing, or digital marketing.

• Proven experience owning both marketing strategy and campaign execution.

• Demonstrated success generating measurable business results through paid and organic marketing.

• Strong experience managing Meta Ads, including campaign strategy, setup, targeting, creative testing, budget management, optimization, and reporting.

• Experience developing lead generation strategies and optimizing conversion funnels.

• Experience managing marketing automation, lead nurturing, and CRM workflows.

Skills

• Strong proficiency with GoHighLevel, including CRM pipelines, workflows, automations, email/SMS campaigns, forms, landing pages, and reporting.

• Experience with ManyChat is strongly preferred.

• Strong understanding of organic social growth, content strategy, and lead nurturing.

• Ability to integrate paid and organic marketing initiatives into a cohesive growth strategy.

• Ability to create and publish marketing content using Canva, Meta Business Suite, and social scheduling platforms.

• Ability to analyze and report on qualified leads, booked calls, conversion rates, CPL, CAC, ROAS, and pipeline contribution.

• Strong budget management skills and ability to prioritize marketing investments based on business impact.

• Ability to move between strategic planning and hands‑on campaign execution.

• Strong organizational skills and ability to manage multiple marketing priorities.

• Proactive, resourceful, and comfortable recommending solutions independently.

• Ability to collaborate directly with founders and take ownership of marketing outcomes.

What Success Looks Like

• A clear, practical growth marketing plan is actively executed across priority business lines.

• GoHighLevel and ManyChat effectively support lead capture, nurturing, and conversion.

• Paid advertising decisions prioritize qualified leads, booked appointments, and conversion performance.

• Organic marketing generates consistent visibility, engagement, and inbound opportunities.

• Reliable reporting and repeatable marketing processes support continued growth.

• The marketing function is prepared to expand with specialized team members as needed.

Opportunity

The Growth Marketing Lead will have the opportunity to build and lead growth marketing initiatives across multiple businesses, working directly with the founder and taking ownership of both strategy and execution.

This role offers autonomy to shape the marketing approach, optimize existing systems, and grow into a broader leadership position as the marketing function expands.