Growth Manager

Your Startup Operations LLC; United States; Remote; CAD 77,000 - 94,000; Full time

Job summary

Your Startup Operations LLC is seeking a Growth Marketing Manager to turn marketing into a predictable source of qualified sales opportunities. You will own B2B lead generation across organic social media, SEO, email marketing, and paid advertising, with a primary focus on organic social and SEO/AISO to attract, nurture, and convert high‑intent prospects.

You will collaborate with our Sales and Marketing partner to build campaigns from real customer conversations and performance data, while

Qualifications

• 3+ years of experience in B2B growth marketing, demand generation, or similar performance‑driven role.
• 2+ years marketing to U.S. business owners, with understanding of their buying behavior.
• Proven B2B lead generation results and ability to explain impact on revenue.
• Strong hands‑on experience in organic social media and/or SEO with lead generation.
• Experience across multiple channels including email marketing and paid advertising.
• Experience developing short‑form video strategies and content optimization.
• Practical experience building AI and marketing automation workflows.
• Experience working closely with sales teams and using customer feedback to improve performance.
• Strong copywriting, analytics, and problem‑solving skills.
• Proficiency with marketing analytics, CRMs, and automation platforms.
• Experience owning both strategy and execution in small teams or startups.

Responsibilities

• Own organic social media and content growth across multiple platforms.
• Develop short-form video concepts, scripts, hooks, and CTAs to generate qualified leads.
• Identify trends and opportunities to resonate with target audiences.
• Test content formats, messaging, and distribution strategies.
• Turn engagement into measurable leads and booked calls.
• Own SEO and AI search optimization strategy to increase high‑intent visibility.
• Develop and oversee SEO-focused content plans including blogs.
• Improve existing content to boost search visibility and conversions.
• Track organic performance and connect to leads and calls.
• Develop email campaigns and automated nurture sequences.
• Create persuasive copy based on customer pain points and buying motivations.
• Optimize audience segmentation, messaging, and conversion rates.
• Build CRM workflows to move prospects through funnel.
• Support and optimize paid campaigns, test new creatives and audiences.
• Monitor KPIs like CPL, CAC, and ROAS and scale what works.
• Build and improve AI-powered marketing workflows and automation.
• Troubleshoot workflows and partner with sales to align messaging.
• Report weekly on performance and opportunities.

Skills

B2B growth marketing

Lead generation

Organic social media

SEO

Email marketing

Paid advertising

AI marketing automation

Sales collaboration

Copywriting

Marketing analytics

Job description

Location: Remote
Type: Full-Time
Compensation: $60,000 USD Base + Up to $30,000 USD Performance Bonus
On-Target Earnings (OTE): $90,000 USD

About Your Startup Operations

At Your Startup Operations (YSO), we help small business owners get back to what they do best: growing their businesses.

We're a boutique operational services agency providing dedicated virtual assistants and white-glove operational support to businesses across the United States. We help entrepreneurs delegate their day-to-day responsibilities, streamline operations, and scale without the overhead of building a traditional in-house team.

We're a growing, entrepreneurial company that moves fast, embraces AI, and believes great people should have the freedom to take ownership and make an impact.

Now, we're looking for a Growth Marketing Manager who can turn marketing into a predictable source of qualified sales opportunities.

The Opportunity

We're not looking for someone to simply manage social media accounts, publish content, or report on impressions.

We're looking for someone who knows how to turn marketing into booked sales calls and revenue.

As our Growth Marketing Manager, you'll own B2B lead generation across organic social media, SEO/AISO, email marketing, and paid advertising.

Your primary focus will be organic social media and SEO/AISO, developing strategies that attract the right audience, generate demand, and convert interest into qualified leads.

You'll work directly with our Partner of Sales and Marketing, using real customer conversations, sales objections, and performance data to build campaigns that convert.

This is a highly autonomous role where you'll combine strategy with hands‑on execution. You'll also build and manage AI-powered workflows that support content production, campaign execution, reporting, and lead nurturing.

Your north star:

Generating qualified leads — business owners generating over $250K in annual revenue who book a call with our sales team.

If you love experimenting, understand what drives B2B buyers, and can prove the business impact of your marketing efforts, this role is for you.

What You'll Own

Organic Social Media & Content Growth

Build and execute organic growth strategies across Instagram, TikTok, YouTube, and LinkedIn.

Develop compelling short‑form video concepts, scripts, hooks, and calls to action that generate qualified leads.

Identify trends, content opportunities, and messaging that resonate with U.S. small business owners.

Continuously test content formats, messaging, and distribution strategies.

Turn content engagement into measurable business opportunities, not just views or followers.

SEO & AI Search Optimization (AISO)

Own our SEO and AISO strategy to increase visibility among high‑intent prospective customers.

Identify valuable keywords, target niches, and content opportunities.

Develop and oversee SEO‑focused content plans, including blogs and website optimization.

Improve existing content to increase search visibility and lead conversion.

Track organic search performance and connect it to qualified leads and booked calls.

Develop email campaigns and automated nurture sequences that convert prospects into booked sales calls.

Create persuasive copy based on customer pain points, objections, and buying motivations.

Optimize audience segmentation, messaging, and conversion rates.

Build and improve CRM workflows that move prospects through the marketing funnel.

Paid Advertising & Creative Testing

Support and optimize our existing Meta advertising campaigns.

Develop and test new ad creatives, messaging, hooks, and audiences.

Monitor key performance indicators, including cost per lead, customer acquisition cost, and return on ad spend.

Identify opportunities to improve campaign performance and scale what works.

AI, Automation & Marketing Systems

Build, manage, and continuously improve AI-powered marketing workflows.

Use AI agents to scale content production, scheduling, reporting, and lead nurturing.

Identify opportunities to automate repetitive tasks and improve execution speed.

Troubleshoot and optimize workflows rather than relying on others to manage the technology.

Leverage AI to increase marketing output while maintaining quality and strategic direction.

Partner closely with sales to understand customer objections, motivations, and buying behavior.

Translate insights from sales calls into content, campaigns, and messaging.

Track qualified leads, booked calls, conversion rates, and marketing-generated revenue.

Run ongoing experiments, evaluate results, and make data‑driven decisions.

Report weekly on performance, key learnings, and opportunities for improvement.

What We're Looking For

Must-Have Qualifications

• 3+ years of experience in B2B growth marketing, demand generation, or a similar performance‑driven marketing role.
• 2+ years marketing to U.S. business owners, with an understanding of their buying behavior and challenges.
• Proven B2B lead generation results. You can confidently explain how many qualified leads or booked calls your campaigns generated and how those efforts contributed to revenue.
• Strong hands‑on experience in organic social media and/or SEO, with a track record of turning content or search traffic into leads.
• Experience across multiple marketing channels, including email marketing and paid advertising.
• Experience developing short‑form video strategies, including scripting, creative direction, and content optimization.
• Practical experience building, maintaining, or improving AI and marketing automation workflows.
• Experience working closely with sales teams and using customer feedback to improve marketing performance.
• Strong copywriting, analytical, and problem‑solving skills.
• Proficiency with marketing analytics, CRMs, and automation platforms.
• Experience working in small teams or entrepreneurial environments where you've owned both strategy and execution.

Bonus Points If You Have

• Experience marketing professional services, consulting, business coaching, recruiting, or agency services.
• Experience generating leads from organic short‑form video content.
• Experience targeting entrepreneurs, small business owners, or the events industry.
• Experience with tools such as Claude, GoHighLevel, Google Analytics 4, Google Search Console, and AI automation platforms.
• Experience building or scaling marketing functions in startups or small businesses.