Campaign and Growth Manager

Job Duck, LLC; United States; A distancia; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Job Duck, LLC seeks a Campaign & Growth Manager to drive data-driven marketing campaigns that generate qualified leads and accelerate growth across multiple channels. You will transform growth objectives into strategic plans, collaborate with cross-functional teams, and optimize performance with rigorous analysis.

The role is remote across the United States, demanding strong decision-making, experimentation, and hands-on leadership in performance marketing, attribution, and funnel optimization.

Formación

• Bachelor’s degree or equivalent in Marketing, Business or related field
• 2–3 years of experience in growth marketing, demand generation or related field
• Proven ability to manage multi-channel campaigns and demonstrate results

Responsabilidades

• Oversee landing pages, messaging, testing and UX improvements
• Develop campaign briefs with clear direction for execution teams
• Define channel strategies aligned to campaign objectives
• Track leads and evaluate performance against investment
• Own events/tradeshows marketing, from planning to post-event follow-up
• Identify new lead-gen opportunities and partnerships
• Conduct post-campaign analysis and document learnings and strategies
• Use performance data to guide investments and resource allocation
• Optimize underperforming campaigns, channels, audiences, and funnels

Conocimientos

Lead Generation Strategy

Growth Marketing

Campaign Strategy & Management

Performance Marketing

Data Analysis & Optimization

Educación

Bachelor’s degree in Marketing/Business or related field

Herramientas

Workday

SharePoint

Bloomgrowth

Marketing Automation Platforms

Email Marketing Platforms

Analytics & Reporting Tools

Paid Advertising Platforms

CRM Systems

Descripción del empleo

For ambitious, culturally diverse, curious minds seeking booming careers, the company unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive.

As a lifestyle company, we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification every year since 2022!

Job Description

The Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The ideal candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities. Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at the company.

Responsibilities include, but are not limited to:

• Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Develop comprehensive campaign briefs that provide clear direction and expectations for execution teams
• Define campaign channel strategies and determine how each channel will support campaign objectives
• Track and evaluate leads and marketing generated leads generated through events and measure performance against investment
• Own marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
• Develop and test new lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conduct post-campaign analysis and document performance results, learnings, recommendations, and successful strategies
• Use campaign performance data and testing results to guide investment decisions and resource allocation
• Identify underperforming campaigns, channels, audiences, offers, and funnel stages and implement necessary optimizations

Requirements

• 2- 3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
• Proven track record of developing and managing lead generation campaigns with measurable results
• Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies
• Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing
• Ability to develop marketing strategies aligned with business objectives and performance targets
• Experience managing campaign budgets and evaluating performance against spend
• Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active
• Experience with campaign tracking, UTM management, attribution reporting, and performance measurement
• Ability to lead testing, experimentation, and continuous improvement initiatives
• Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
• Required Tools: Workday, SharePoint, Bloomgrowth, Marketing Automation Platforms, Email Marketing Platforms, Analytics and Reporting Tools, Paid Advertising Platforms, CRM Systems

Required Skills

• Lead Generation Strategy
• Growth Marketing
• Campaign Strategy and Management
• Performance Marketing
• Data Analysis and Performance Optimization

Paid Media Strategy

• Conversion Rate Optimization
• A/B Testing and Experimentation
• Marketing Attribution
• UTM Tracking and Reporting
• Budget and Spend Management
• Landing Page Strategy
• Sales Funnel Optimization
• Email Campaign Strategy
• Multi-Channel Marketing
• Event and Tradeshow Marketing
• Referral Marketing Strategy
• Strategic Planning
• Prioritization and Resource Allocation
• Cross-Functional Coordination
• Strong Decision-Making Skills
• Problem-Solving
• Analytical Thinking
• Results-Oriented Mindset
• Communication Skills
• Adaptability
• Attention to Detail

Work Shift

8:30 AM - 5:30 PM [EST][EDT] (United States of America)

Languages

English, Spanish