Director of Growth

Virtual Latinos; United States; Remote; USD 30,000 - 34,000; Full time

Benefits offered by this job

Long-term stable position

PTO and medical stipend

Growth-oriented team culture

Opportunities to increase your rate

Clear career growth paths

Job summary

Virtual Latinos is seeking a Director of Growth to lead and scale client acquisition across paid, organic, and outbound channels for a remote Latin America-based workforce.

You will manage a team of growth professionals, optimize SQL volume and CAC, and drive data-driven decisions with EOS-aligned reporting. This role emphasizes hands-on execution and strategic leadership to fuel scalable growth.

Qualifications

• 10+ years of experience in B2B Growth Marketing or related roles.
• 4+ years of leadership experience managing marketing teams.
• End-to-end growth ownership across multiple channels and funnels.
• Multichannel acquisition strategies across paid, organic, and outbound.
• Paid media management across Google Ads and social platforms.
• Budget ownership of $1M+ USD annually.
• SEO, GEO and organic growth experience.
• Outbound strategy with ICP targeting and sequencing.
• Hands-on HubSpot CRM & Marketing Hub management.
• Conversion rate optimization and data-driven experimentation.
• Analytical, strategic thinking with strong leadership.
• Fluent professional English, US collaboration experience.

Responsibilities

• Own growth strategy across paid, organic, and outbound channels.
• Lead multichannel acquisition and demand generation initiatives.
• Own HubSpot lifecycle management, attribution, and dashboards.
• Lead CRO efforts and funnel optimization.
• Grow and manage Growth Team with KPIs and reviews.
• Manage annual growth budget and ROI visibility.
• Implement AI-powered workflows for content and outreach.
• Align growth initiatives with EOS processes and executive reporting.

Skills

Growth Marketing

Leadership

Multichannel Acquisition

Paid Media

SEO/GEO

Outbound Outreach

HubSpot

CRO

AI & Automation

Analytics

English Proficiency

Budget Management

Strategy

Tools

Apollo

Clay

HubSpot

WordPress

Job description

We’re building the most dynamic remote team in Latin America—and we want you on board. As part of the Virtual Latinos Team, you’ll play a key role in shaping how we serve our clients and empower our growing community of professionals across the region.

If you’re driven, collaborative, and ready to make an impact, this is your chance to grow with a team that’s redefining remote work.

Pay Rate: $22–$25 USD/hour

Hourly Rate: $22–$25 USD

Full-time Biweekly Rate (40 hours per week, 80 hours total): $1,760–$2,000 USD

All roles are hourly-based ($22–$25/hr depending on experience) and paid bi-weekly via third-party platforms. Rates are non-negotiable once offered.

Schedule: Monday–Friday | Full-Time | Working hours TBD

Location: Remote - Latin America

Perks of Joining the Virtual Latinos Staff

• Long-term, stable position (not project-based)
• PTO and medical stipend based on time with the company
• Supportive, growth-oriented team culture
• Opportunities to increase your rate by learning and contributing
• Clear career growth paths within the company

Job Opening: Director of Growth

Department: Marketing | Growth Team

Reports to: Chief Marketing Officer

Direct Reports: 3 — Associate Director of Acquisition, Associate Director of Organic & AI, and Email Marketing Manager

Team Oversight: 8 team members through direct reports

Job Summary

Virtual Latinos connects US businesses with pre-vetted virtual professionals across Latin America, building long-term partnerships that help businesses grow and professionals develop meaningful careers.

We’re looking for a Director of Growth to lead and scale our client acquisition strategy, driving sustainable growth through data-driven decision-making, multichannel marketing, and strong team leadership.

This role is responsible for increasing Sales Qualified Lead (SQL) volume while optimizing cost per SQL, ensuring that growth initiatives generate high-quality opportunities that translate into long-term client relationships.

As the CMO’s primary strategic partner for growth, you’ll oversee Acquisition (Paid Media and Outreach), Organic & AI (SEO/GEO and Web), and Email Marketing, aligning these functions around measurable business outcomes.

The ideal candidate combines strategic leadership with hands‑on execution. You understand the numbers behind growth, know how to identify opportunities across the funnel, and can confidently determine which initiatives to scale, optimize, or discontinue.

You’ll lead a team of growth professionals, manage significant marketing investments, and build scalable acquisition systems that support the company’s next stage of growth.

What Success Looks Like

Within your first 90 days, you’ll develop a clear understanding of our acquisition funnel, identify conversion gaps, and establish data-backed opportunities for improvement.

Over your first year, success means consistently increasing qualified lead volume while reducing acquisition costs, maintaining lead quality, and connecting performance improvements to measurable strategic decisions.

1. Growth Strategy, SQL Performance & Forecasting

Own the company’s growth strategy across paid acquisition, organic search, and outbound channels. Establish SQL volume, cost-per-SQL, and lead quality targets; develop quarterly forecasts; and use performance data to identify opportunities, address gaps, and improve acquisition efficiency.

2. Multichannel Acquisition & Demand Generation

Lead acquisition strategies across Google Ads, Meta Ads, X Ads, SEO/GEO, and outbound prospecting. Optimize channel performance based on cost per SQL, customer acquisition cost (CAC), customer lifetime value (LTV), and conversion to client agreements. Oversee outbound programs using tools such as Apollo and Clay, including ICP targeting, lead enrichment, sequencing, and deliverability.

3. Conversion Rate Optimization & Marketing Analytics

Own the growth side of HubSpot, including lifecycle stages, lead scoring, attribution, workflows, and reporting. Improve conversion rates across the funnel, from website visitors and MQLs to Quick Call Scheduled and Completed. Lead A/B testing initiatives, identify funnel bottlenecks, and maintain reliable dashboards that support business decisions.

4. Growth Team Leadership & Performance Management

Lead and develop three direct reports while overseeing the broader Growth Team. Establish clear KPIs, conduct performance reviews, coach team leaders, and ensure alignment across Paid Media, SEO/GEO, Outreach, Web, and Email Marketing. Drive accountability, operational efficiency, and consistent execution.

5. Budget Management, AI & Growth Automation

Own and optimize the annual growth marketing budget, reallocating resources based on performance and projected ROI. Build and implement AI-powered workflows for content production, research, lead enrichment, and outreach. Measure automation effectiveness through productivity improvements, time savings, and acquisition efficiency.

6. Strategic Alignment, EOS & Executive Reporting

Partner closely with the CMO and cross-functional leaders to align growth initiatives with business objectives. Implement and manage EOS processes, including Level 10 Meetings, Rocks, and Scorecards. Deliver monthly executive reports, evaluate program performance, review departmental documentation, and provide actionable recommendations supported by data.

Requirements

• 10+ years of experience in B2B Growth Marketing, Demand Generation, Performance Marketing, or related disciplines, with a proven record of driving measurable business growth.
• 4+ years of leadership experience, including managing managers or team leads and overseeing multidisciplinary marketing teams.
• End-to-end growth ownership: Demonstrated experience managing acquisition funnels, SQL generation, customer acquisition cost (CAC), customer lifetime value (LTV), and marketing ROI.
• Multichannel acquisition expertise: Proven hands‑on experience developing and optimizing Paid Media, SEO, and outbound lead generation strategies, with measurable results across each channel.
• Paid Media Management: Strong experience managing paid advertising budgets across Google Ads and paid social platforms, including campaign optimization, forecasting, attribution, and cost-per-acquisition analysis.
• Budget Ownership: Experience independently managing an annual marketing budget of $1M USD or more, including planning, allocation, optimization, and performance reporting.
• SEO, GEO & Organic Growth: Demonstrated experience growing organic lead generation through technical SEO, website optimization, content strategy, and Generative Engine Optimization (GEO), including improving brand visibility in AI‑generated search results.
• Outbound Strategy: Experience building or restructuring outbound acquisition programs, including ICP segmentation, prospecting workflows, multichannel outreach, and playbook development.
• HubSpot Expertise: Hands‑on experience managing HubSpot CRM and Marketing Hub, including lifecycle stages, lead scoring, workflows, properties, attribution models, and reporting dashboards.
• Conversion Rate Optimization: Strong understanding of website conversion, funnel analysis, A/B testing, lead nurturing, and data‑driven experimentation.
• AI & Automation: Practical experience using AI tools such as ChatGPT or Claude to improve marketing processes, research, content creation, or outreach, including building workflows that deliver measurable results.
• Analytical & Strategic Thinking: Ability to interpret complex performance data, identify root causes, challenge assumptions, and translate insights into clear business recommendations.
• Leadership & Accountability: Strong people management, coaching, prioritization, and communication skills, with the ability to drive performance across multiple teams.
• Attention to Detail: Ability to identify inconsistencies in tracking, attribution, lifecycle stages, and reporting before they affect business decisions.
• English Proficiency: Fluent professional English, with experience collaborating effectively with US‑based teams and stakeholders.

Nice to Have

• Experience in staffing, recruiting, BPO, or two‑sided talent marketplaces.
• Hands‑on experience with Apollo, Clay, AirOps, or similar growth and prospecting platforms.
• Experience building automation workflows using n8n, Make, Zapier, or similar tools.
• Familiarity with the Entrepreneurial Operating System (EOS), including Level 10 Meetings, Rocks, and Scorecards.
• Experience with HubSpot Sales Hub and sales pipeline management.
• Hands‑on experience managing and optimizing WordPress websites.